Observed Signal · Mar 20, 2024 · Technical Release · Source: OnlineMarketing.de · Impact: 4/5 · Sentiment: Neutral
X Publishes First-Ever Usage Metrics
This article reports that X released its latest usage statistics for the first time since the platform rebranded to X. Key figures include 250 million daily active users (DAU), unchanged since November 2022, and 550 million monthly active users (MAU). Engagement for brands has risen with higher likes, reposts, views and impressions. The hiring section shows over one million job postings, with a 556% increase in postings over the last 90 days. Daily signups total about 1.7 million, while only roughly 10 million additional MAU per month suggests many signups do not become permanently active. Advertising revenue on X reportedly halved in 2023. The piece notes analysis by Andrew Hutchinson for Social Media Today, comparing current numbers with past reports and highlighting questions about metric accuracy amid competition from Threads in app downloads.
Major platform discloses usage metrics with mixed signals; high industry relevance
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Key Takeaways & Evidence Grounding
- 250 million daily active users (DAU), unchanged since November 2022.
- 550 million monthly active users (MAU) currently on the platform.
- Over 1.7 million daily signups; about 10 million additional MAU per month.
- Over 1 million job postings; 556% increase in the last 90 days.
- Advertising revenue on X nearly halved in 2023.
Connected Companies & Entities
3 Entities mappedRelated Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
X Loses Users in EU and Globally, Ad Revenue Declines
X (formerly Twitter) is losing users in the EU and worldwide, with ad revenue declining sharply. Per DSA data, EU monthly active users fell to 100.9 million, down from 102 million. Similarweb data shows 123.7 million daily active mobile users in July 2026, a 7% drop year-over-year. Ad revenue for H1 2026 was $710 million, down 18.4% from the previous year. The platform also faces regulatory pressure from the EU Commission, which fined X €120 million under the DSA. The decline in user engagement threatens not only X's advertising business but also the data supply for Musk's AI company xAI, which trains Grok on X posts.
Grok Bot Searches X, Integrates Rival AI Models
SpaceXAI has enhanced its AI agent Grok Bot with the ability to continuously search and analyze the entire X platform. Users can now deploy the agent for 24/7 social listening, brand monitoring, and trend analysis, similar to Google's Information Agents. Grok Bot will also integrate other AI models from competitors, such as Claude Opus 5.5, Midjourney, and Suno, depending on the task. This move signals a shift towards multi-model AI agents and expands the capabilities of AI-driven social media analytics.
Instagram Edits App Now Supports Carousel Creation
Instagram's Edits app now allows creators to create Carousel posts directly within the app, according to an announcement by Instagram's Creators account via Instagram and Threads. The feature is available immediately for iOS users, with an Android version expected soon. In a broadcast channel, Instagram head Adam Mosseri confirmed that users can mix photos and videos on any slide, connect images across slides, and use the same stickers, text effects, and cutouts used in video editing. This functionality aims to streamline content creation and boost engagement, as Carousels remain a popular format on the platform. Additionally, the Edits AI Assistant, which provides video ideas based on account metrics, is currently available only in the US. Meta continues to enhance its creator tools to support social media marketing efforts.
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