Observed Signal · Jul 10, 2026 · Product Launch · Source: Mobilegamer.biz · Impact: 1/5 · Sentiment: Neutral
Weekly new-game digest: multiple mobile launches
A mobile games digest lists recent and upcoming global releases, soft launches and tests. Highlights include The Walking Dead: Aftermath launching on iOS and Android on July 16; Phantom Tower releasing July 13 on PC and mobile with cross‑progression; Bleach Mirrors High opening closed-test signups (deadline July 13) with a test starting July 22 in multiple languages; Rust Mobile entering a second beta test with global launch date TBD; and Gangster Mirage City entering a soft launch in the Philippines. The piece also notes new Apple Arcade additions (Family Feud Pocket, Creatures of the Deep+, Pocket City 2+, Dungeon Clawler+, Draw It+), and mentions several developers and publishers active in early testing and soft launches.
Routine game release and soft-launch announcements for multiple mobile titles; informational for gaming audiences but not industry-shifting for AdTech/MarTech.
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Key Takeaways & Evidence Grounding
- The Walking Dead: Aftermath (Ares Interactive) is launching on Apple and Android devices on July 16, 2026.
- Phantom Tower (Horien Studio) is set to release on July 13, 2026 for iOS, Android and PC (Steam) with purchasable PC copies unlocking mobile versions and cross‑progression from PC to mobile.
- Bleach Mirrors High (Bandai Namco) is accepting closed-test applications until July 13, 2026; a one‑week test will run from July 22 in multiple languages (traditional Chinese, English, French, German, Korean, Japanese).
- Rust Mobile (developer Facepunch, publisher Tencent) has launched a second beta test; a precise global launch date is TBD.
- Gangster Mirage City (Level Infinite/Tencent) has entered soft launch in the Philippines according to AppMagic.
Connected Companies & Entities
4 Entities mapped“After a closed test last month The Walking Dead: Aftermath is launching on Apple and Android devices on July 16....”
“According to AppMagic, Tencent’s GTA-like open-world game, Gangster Mirage City, has entered soft launch in the Philippines....”
“Family Feud Pocket (Gameloft)...”
“Bleach Mirrors High ... is accepting closed-test applications (link via PR Newswire)....”
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
New mobile games: Monster Hunter, Dave the Diver, CookieRun
This weekly game digest (published 2026-07-03) lists recent mobile game releases, soft launches and beta tests. Highlights include Monster Hunter Outlanders (Capcom) opening registrations for a third closed beta running to July 24 with a test on August 7; Mintrocket’s Dave the Diver porting to mobile on July 9; Devsisters’ CookieRun: Crumble launching now on iOS and Android; Tiny Bookshop (Moonton) launching on mobile on July 9; and Com2uS’s Star Sailor now available globally on app stores. The digest also notes soft launches and early testing signals for new titles from Farlight, Popcore, Salvo Sports (soft beta on iOS), and Nexon. The column is sponsored by ThinkingAI.
New Game Digest: Monster Hunter, Warhammer, Pixel Gun 2, More
This weekly digest from Mobilegamer.biz covers recent game releases and announcements in the mobile gaming industry. Notable items include the official confirmation of Monster Hunter Outlanders for a later release this year, with Apple-exclusive visual effects on the iPhone 18 Pro; Warhammer 40,000: Boltgun Boom's September 23 launch date; and several Apple Arcade titles arriving October 1, including Pusheen's Place, River City Survivors, and existing games with monetization removed. Other releases and tests include Pixel Gun 2 globally, Absolum pre-orders, and soft launches for ArrowIt, Paws Out, and Dig Treasure, among others. The digest highlights cross-platform availability and platform partnerships within the mobile gaming sector.
Soft-launch mobile games from major publishers
MobileGamer.biz published a roundup (updated biweekly) of mobile games currently in soft launch or testing from major developers and publishers, including EA/PopCap, Hoyoverse (Mihoyo), Playrix, Supercell, Zynga/NaturalMotion and many others. The article lists individual titles, the regions where they are testing (e.g., Philippines, UK, Canada, Australia, India), and brief descriptions of gameplay and status. It also notes the column is sponsored by FastSpring. The piece acts as a catalogue of live tests and early-access releases rather than reporting a single event or corporate announcement. Publication date: 2026-07-06.
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