Observed Signal · Jul 23, 2026 · Webinar · Source: Webgains Blog · Impact: 2/5 · Sentiment: Positive
Webgains & APMA Webinar Reveals Black Friday Polls
Webgains co-hosted a Black Friday planning webinar with The APMA, sharing poll results, network insights and publisher perspectives on affiliate strategies for peak season. Hosted by Webgains Head of Client Services Charlie Lynn, the panel included publishers Linkby, Shoparize and Atolls and discussed topics including earlier planning timelines, budget constraints, publisher activation, and AI's growing influence on the customer journey. Poll highlights showed only 17% of respondents began planning before July while 39% started in September or later; budget was identified as the top obstacle. Webgains shared network data indicating earlier investment in publisher relationships correlates with stronger revenue performance during Black Friday.
Provides actionable affiliate marketing poll data and network insights for Black Friday planning, useful to marketers and publishers but not industry-shifting.
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Key Takeaways & Evidence Grounding
- Webgains co-hosted a Black Friday planning webinar with The APMA.
- The webinar was hosted by Webgains Head of Client Services Charlie Lynn and featured publishers Linkby, Shoparize and Atolls.
- Poll results: 17% of respondents started planning for Black Friday before July; 39% start in September or later.
- Attendees ranked budget as the biggest obstacle to Black Friday success, with publisher activation second.
- Webgains network data indicated a strong correlation between earlier investment in publisher tenancy and stronger revenue performance later.
Connected Companies & Entities
3 Entities mapped“Hosted by Webgains Head of Client Services Charlie Lynn, the webinar featured experts from leading publishers Linkby, Shoparize and Atolls....”
“Hosted by Webgains Head of Client Services Charlie Lynn, the webinar featured experts from leading publishers Linkby, Shoparize and Atolls....”
“Hosted by Webgains Head of Client Services Charlie Lynn, the webinar featured experts from leading publishers Linkby, Shoparize and Atolls....”
Ontology Mapping & Concepts
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Webgains & APMA Black Friday Planning Webinar Recap
Webgains co-hosted a Black Friday planning webinar with The APMA on 2026-08-10, featuring Webgains client services leads and publishing partners Linkby, Shoparize and Atolls. Polls of attending marketers found just 17% began Black Friday planning before July while 39% start in September or later; budget was identified as the biggest obstacle. Webgains shared network data indicating earlier investment in publisher relationships correlates with stronger later revenue. The panel discussed that Black Friday has become a months-long campaign, the growing influence of AI on shopping discovery (listicles, reviews, buying guides), and the value of early collaborative planning and publisher partnerships to avoid heavy discounting and drive long-term sales.
Coupon Whitelabels: 4 Experts on Google Site Reputation Policy
Google has adjusted its Site Reputation Policy in the European Economic Area (EEA), effective August 30, 2026. Manual actions are no longer applied to search results in the EEA, and Google can now evaluate affected sections of a website independently of the main domain's reputation. This change is highly relevant for affiliate publishers, especially coupon providers. Four industry experts – Bernd Vermaaten (Checkout Charlie), Torsten Latussek (Coupons.de), Yekta Kücük (Bravogutschein), and Thomas Punzel (Atolls) – provide their assessments. Opinions vary: some see a chance for a whitelabel comeback (Checkout Charlie, Coupons.de, Atolls), while Bravogutschein prefers focusing on its own portal. The key issue is how much the publisher domain's authority will still benefit the coupon section, as Google may decouple these areas. Experts agree that pure domain authority will lose importance, making content quality, exclusivity, and user experience crucial. Strategies for reactivation differ, with some being cautious and testing first.
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