Observed Signal · Mar 16, 2023 · Other · Source: CMSWire · Impact: 2/5 · Sentiment: Neutral
Web Accessibility Is Critical for Brand Customer Experience
In this CMSWire Q&A, Steve Olenski of System 1 and Steve Barnes of Barnes Creative Studios discuss why web accessibility is a critical, legally required aspect of brand customer experience. They highlight rising ADA lawsuits against companies of all sizes, common pitfalls such as incorrect alt text and inaccessible third-party media like virtual tours and YouTube videos, and the insufficiency of 'layover' accessibility widgets. They urge CMOs, CIOs, and CTOs to take a hands-on, collaborative approach rather than assuming compliance is handled elsewhere. Barnes notes that accessible content can expand a brand's audience and avoid costly litigation. The conversation emphasizes education, proactive audits, and treating accessibility as a continuous obligation.
Provides guidance on a growing legal risk for brands and marketing leaders, but contains no breaking news or major industry shift.
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Key Takeaways & Evidence Grounding
- The article was published on CMSWire on March 16, 2023.
- Steve Barnes is founder of Barnes Creative Studios, which focuses on ADA compliance and third-party media remediation.
- Web accessibility lawsuits are increasing and affect both small businesses and Fortune 500 companies.
- Courts have deemed 'layover' accessibility widgets inadequate, citing a settlement against ADP.
- Marketers are advised to ensure both websites and third-party media such as Matterport tours and YouTube videos are accessible.
Connected Companies & Entities
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