Observed Signal · Jul 11, 2026 · Manufacturing Change / Product Update · Source: Cord Cutters News · Impact: 2/5 · Sentiment: Positive
Walmart switches Onn HD stick manufacturer to Skyworth
Walmart is changing the manufacturer for its entry-level Onn HD Google TV streaming stick, moving production from longtime partner SDMC to Skyworth. The retailer removed the product page for the current Onn HD Streaming Stick as it prepares an updated model; reports say the new Skyworth-built device recently cleared FCC certification and keeps nearly identical specifications. Walmart’s Onn line — launched in late 2023 and including 1080p HD, 4K, and Pro variants — has seen strong consumer demand, and the manufacturer change is intended to improve production efficiency, address stock shortages, and scale availability. The move preserves the device’s existing Google TV features while potentially allowing different assembly locations and sourcing to reduce costs and expand distribution.
A manufacturer switch for a mass-market CTV streaming device affects device availability and could expand CTV reach, but it is not a platform-level policy or major market-shifting event.
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Key Takeaways & Evidence Grounding
- Walmart removed the product page for its current Onn HD Streaming Stick while preparing an updated version.
- Walmart is transitioning manufacture of the entry-level Onn HD Streaming Stick from SDMC to Skyworth.
- The new Skyworth-built HD Stick recently cleared FCC certification and reportedly maintains nearly identical specifications to its predecessor.
- The Onn HD Streaming Stick launched in late 2023 as a budget 1080p Google TV device and is part of a broader Onn lineup that includes 4K and Pro models.
- Walmart’s manufacturer change aims to address supply shortages and optimize production efficiency for the Onn Google TV lineup.
Connected Companies & Entities
5 Entities mapped“Walmart has started a significant shift in the production of its popular Onn Google TV streaming devices by transitioning to a new manufactu...”
“The Onn HD Streaming Stick, a budget-friendly 1080p device running Google TV, has become a staple for cost-conscious consumers seeking an ac...”
“Its low price point positioned it as a strong alternative to more expensive options from Amazon, Roku, and Google itself....”
“Its low price point positioned it as a strong alternative to more expensive options from Amazon, Roku, and Google itself....”
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Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Walmart Doubles Price of Onn Google TV Stick
Walmart raised the regular retail price of its entry-level Onn Full HD Google TV streaming stick from the $15 launch price in 2023 to about $30, effectively doubling the device's cost for many customers. Other Onn models have also seen increases: the Onn 4K Plus moved to $50, the Onn 4K Pro is $10 more than the prior generation, and a refreshed 2026 4K stick is priced just under $40. Stock shortages for higher-spec Onn models were reported. The Onn Full HD stick runs Google TV, supports major streaming services and Google Assistant, and Walmart still sometimes shows temporary promotional pricing near $15 for logged-in shoppers while the displayed regular price for general visitors is around $30.
Walmart Adds Onn Google TV Smart TVs, Low-Priced QLED
Walmart has started selling Onn-branded full-size smart televisions running the Google TV operating system, expanding its private‑label Onn lineup beyond streaming sticks and Roku-based sets. The new models include QLED 4K UHD panels and Google TV features such as personalized recommendations, Google Assistant voice control, and built‑in Chromecast. Walmart is positioning these sets with aggressive entry-level pricing (a 55-inch 4K QLED model listed at about $248) to appeal to value-focused shoppers while providing multiple OS choices across its budget TV range. The launch reflects Walmart’s broader private‑label strategy and may increase competition in the entry‑level connected TV market by lowering the cost of modern smart-TV features.
Walmart’s 2026 onn 4K Google TV Stick Offers Strong Value
Walmart’s 2026 onn 4K Google TV Stick is a budget 4K HDMI streaming stick priced at $39.98 that shifts from a puck to a plug-in stick form factor. It upgrades power delivery to USB-C, includes an HDMI extender and dedicated power adapter, and ships with a remote featuring Braille labels, programmable shortcut, and dedicated streaming-app buttons. The device runs Google TV with tight integration to YouTube/YouTube TV and adds the Gemini AI Assistant for natural voice commands. It supports 4K HDR and Dolby Atmos (Dolby Vision reserved for the Pro model), offers more than 200 free channels via a Live tab, and includes app support such as Twitch. Availability varies across stores and regions.
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