Observed Signal · Aug 5, 2026 · Programming Announcement · Source: DWDL · Impact: 2/5 · Sentiment: Neutral
Vox adds pawnshop docuseries and emigrant dating show
Vox announced two new factual entertainment formats for late summer and early September 2026. From August 30 the channel will test the Story House-produced docusoap Die Pfandhaus-Profis with four episodes airing in double-bills at 18:10 on Sundays. Starting September 3 Vox will air the RTL Studios-produced dating docu Auswanderer sucht Liebe (initially five episodes) at Fridays 20:15, followed at 22:15 by a repeat of the eighth season of Bauer sucht Frau International. DWDL notes the pawnshop series resembles DMAX’s Kings of Cash – Die Pfandleiher, which is entering a third season in early September. Audience and reach figures cited in the article are based on AGF SCOPE 1.15 / AGF Videoforschung data.
Schedule and content additions by a linear broadcaster affect programming competition, weekend primetime inventory and audience flows—relevant for TV advertisers and media buyers but not industry-changing.
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Key Takeaways & Evidence Grounding
- Vox will test the docusoap Die Pfandhaus-Profis from 2026-08-30 with four episodes airing as double-bills at 18:10 on Sundays.
- Die Pfandhaus-Profis is produced by Story House.
- Vox will air the RTL Studios-produced docusoap Auswanderer sucht Liebe from 2026-09-03 at Fridays 20:15; five episodes are planned initially.
- Vox will follow Auswanderer sucht Liebe with a repeat broadcast of Bauer sucht Frau International season 8 at 22:15.
- DWDL compares Vox’s pawnshop show to DMAX’s Kings of Cash – Die Pfandleiher, which is beginning a third season in early September.
Connected Companies & Entities
4 Entities mapped“From August 30, Vox will test the new docusoap "Die Pfandhaus-Profis" with four episodes airing in double-bills at 18:10 on Sundays....”
“The Vox pawnshop series is said to resemble the successful DMAX format "Kings of Cash - Die Pfandleiher," which has been broadcast since 202...”
“Source for all data in this article: AGF SCOPE 1.15; AGF Videoforschung....”
“Article published on DWDL.de (© DWDL.de GmbH, 2001-2026)....”
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WDR apprentice docu-soap revived on Vox
Vox will continue the apprenticeship docu-soap "Passt, wackelt und hat Luft," which previously ran four seasons on WDR and had halted in 2023. Warner Bros. ITVP, which produced the series for WDR starting in 2020, is producing the new run for Vox. Six new episodes will air Sundays at 19:10 beginning 13 September. Vox will also return the docu-soap "Traumhaus oder Luftschloss? - Normal wohnen kann jeder" (produced by Magis TV) to its Sunday schedule at 18:10, and will air two episodes of "Die Pfandhaus-Profis" on 30 August and 6 September at 18:10 in the two preceding weeks.
Vox closes season with slight audience gains
Vox stabilized in the 2025/26 season and recorded a small increase in market share after a weaker 2024/25. The channel overtook rival Sat.1 in most months across both target-group definitions. The recovery was driven by stronger performances from legacy formats: Sing meinen Song achieved its highest market shares in the classic target group in nine years and its best absolute reach since 2021, while Die Höhle der Löwen reversed its ratings decline after format tweaks and the return of Frank Thelen. New spin-offs and extensions from Steffen Henssler and Tim Mälzer had mixed results: some launches underperformed and Mälzer’s reduced presence on Kitchen Impossible hurt that show. Sebastian Lege grew his pull with younger viewers and is moving from ZDF to RTL Deutschland. Vox’s October decision to pause new First Dates production nearly put the licensed format at legal risk, demonstrating programming-savings pitfalls.
Vox Pre‑Evening Posts Year‑High TV Ratings
Vox achieved year-best market-share figures in the pre-evening schedule, driven by strong performance from Das Duell - Zwischen Tüll und Tränen and First Dates. AGF measurement data for 15 July 2026 show Zwischen Tüll und Tränen rose to 10.0% (14–49) at 16:00 (0.49 million viewers) and to 12.3% at 17:00 (0.68 million). First Dates held a 12.3% share in the 14–49 demo (but fewer viewers than its predecessor) and scored 7.4% in the 14–59 group. Das perfekte Dinner delivered 9.9% (14–49) and 6.8% (14–59) with 0.62 million viewers. Data sources cited include AGF SCOPE / AGF Videoforschung. The article was published on 2026-07-16 by DWDL.de.
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