Observed Signal · Oct 5, 2026 · Market Signal · Source: Vistar Media · Impact: 2/5
Vistar Media brings T-Mobile audiences to digital out-of-home, exclusively through its demand-side platform
Vistar Media brings T-Mobile audiences to digital out-of-home, exclusively through its demand-side platform
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Connected Companies & Entities
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Recent verified developments and strategic activity across this market segment.
T-Mobile Makes Mobile Data Exclusive to Vistar for DOOH Targeting
T-Mobile Advertising Solutions announced that its mobile data is now exclusively available for out-of-home (OOH) campaign targeting via Vistar Media, which T-Mobile acquired in January 2025. Advertisers can use Vistar to activate off-the-shelf and custom audiences built on T-Mobile's first-party data, including mobile location data and anonymized app usage data. This integration brings in-app targeting capabilities to DOOH. T-Mobile is also experimenting with agentic AI tools and self-serve solutions for audience building, and plans to offer DOOH measurement capabilities next year. The exclusive arrangement is partly driven by tightening regulations around location data, making it safer to share data only with its owned platform.
Orisha Expands Partnership with Vistar Media by Adopting Its Mediation Software to Maximize Programmatic Revenue Across Its DOOH Network
Orisha Expands Partnership with Vistar Media by Adopting Its Mediation Software to Maximize Programmatic Revenue Across Its DOOH Network
Ravi Ahluwalia appointed CSO of One Tech Group
Ravi Ahluwalia, formerly Country Manager DACH at Vistar Media, has been appointed Chief Sales Officer (CSO) of One Tech Group, effective October 1, 2026. In his new role, he oversees the sales of the company's platform for digital out-of-home (DOOH), in-store retail media, and audio, as well as supporting partners in monetizing their inventory. Ahluwalia brings over two decades of leadership experience in digital media, including roles at R&S Dialog, Facelift, and emetriq. The appointment is part of One Tech Group's strategy to drive further expansion and strengthen its sales operations. Daniel Siegmund, founder and managing director, expressed confidence in Ahluwalia's expertise to contribute to the company's next growth phase.
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