Observed Signal · May 30, 2026 · Award · Source: persoenlich.com News · Impact: 2/5 · Sentiment: Positive
Virtual FCB Clubhouse Wins Swiss MarTech Award
At the Swiss MarTech Summit on 30 May 2026 the Zurich agency DayZero, together with FC Basel, won the Swiss MarTech Award for a Roblox project that creates a virtual club house aimed at Generation Alpha. The project is described as a digital fan home for children and teenagers rather than a simple advertising space. Organizers include the MarTech Lab and the Institute for Marketing Management at ZHAW; roughly 200 people attended the event. Quotes in the announcement came from Urs Blickenstorfer (CEO, iundf Marketing Technology), Jean‑Paul Saija (Chief Commercial Officer, FC Basel) and Tobias Egartner (Managing Director, DayZero).
Shows a notable MarTech use case—an agency and sports club using a gaming platform (Roblox) to reach younger audiences—relevant for experiential and gaming-based marketing but not industry-shifting.
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Key Takeaways & Evidence Grounding
- DayZero (Zurich agency) and FC Basel jointly won the Swiss MarTech Award for 2026.
- The awarded project is a virtual FC Basel club house hosted on Roblox targeting Generation Alpha.
- MarTech Lab and the Institute for Marketing Management (ZHAW) organized the Swiss MarTech Summit; around 200 people attended.
- Quotes included Urs Blickenstorfer (CEO of iundf Marketing Technology), Jean‑Paul Saija (Chief Commercial Officer, FC Basel) and Tobias Egartner (Managing Director, DayZero).
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Bühler & Bühler Wins Big at SDV Awards 2026
The Swiss Dialogmarketing Association (SDV) hosted its annual awards on August 27, 2026, at the Plaza Klub in Zurich, presenting three major industry prizes alongside gold, silver, and bronze accolades. Zurich-based creative agency Bühler & Bühler emerged as the night's biggest winner, taking home 14 out of 61 trophies. These included two of the three main industry awards for its 'Das Netz der Schweiz' campaign for Swisscom and its own 'Bühler & Essenz' self-promotion campaign. Other key winners included WWP Weirather-Wenzel & Partner, who secured the third industry prize for their work with UBS Switzerland, as well as thjnk Zürich, INGO Zürich, and Agentur am Flughafen, each receiving gold awards. UBS Switzerland was highly recognized as a client, winning a total of ten awards.
Junior Agency Award Won by Bern Team
The student team from the Bern University of Applied Sciences (BFH) won the LSA Junior Agency Award 2026 with a jubilee concept for the Snacketti brand by Zweifel. The Award Night took place at Plaza Zürich on 17 June 2026. BFH’s team, coached by the agency Kargo, received the main prize and CHF 1,500; the public prize of CHF 500 went to a team from the Lucerne University of Applied Sciences (Hochschule Luzern) which worked with agency Furrerhugi. Around 150 students in roughly 35 teams from Swiss universities competed on a brief to create a generation-spanning 50th‑anniversary campaign for Snacketti. The event was organised by Leading Swiss Agencies (LSA) and moderatated by Danijel Sljivo and Audrey Arnold (LSA Managing Director).
Swiss launches live digital scratch-card fan campaign
Thjnk created a live interactive fan promotion called "Swiss Eisrubbeln" for airline Swiss at the IIHF Ice Hockey World Championship in Switzerland. Users pick a Swiss national player in a web application whose real-time on-ice movements are tracked and mapped to a personalized digital scratch-card; revealing three Swiss logos wins a flight voucher. The web application was developed with W3 digital brands GmbH. The promotion, part of Swiss’s tournament sponsorship, launched on 11 May 2026 and is promoted across social and digital channels with contributions from national players including Roman Josi, Nino Niederreiter, Andrea Glauser and Nico Hischier. The activation runs while Switzerland remains in the World Championship.
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