Observed Signal · Aug 10, 2026 · Hiring · Source: https://martechseries.com/feed/ · Impact: 2/5 · Sentiment: Positive
Viant Appoints Craig Abrahams to Board
Viant Technology Inc. has appointed Craig Abrahams to its board of directors, effective August 10, 2026. Viant, described in the release as a leader in CTV and AI-powered programmatic advertising, said Abrahams will serve as an independent director. Abrahams previously co-founded Caesars Interactive Entertainment, led Playtika as President and CFO through its growth and eventual $4.4 billion sale (2016) and IPO (2021), and held earlier roles at The Walt Disney Company and Bear, Stearns & Co. Viant CEO and co-founder Tim Vanderhook highlighted Abrahams’ experience in scaling businesses and M&A as valuable for Viant’s next growth phase.
Board appointment introduces an experienced executive with M&A and scaling experience to an AdTech/CTV company, which may support Viant's growth but is not industry-shifting.
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Key Takeaways & Evidence Grounding
- Viant Technology Inc. appointed Craig Abrahams to its board of directors, effective August 10, 2026.
- Craig Abrahams previously co-founded Caesars Interactive Entertainment and led Playtika as President and CFO.
- Playtika was sold for $4.4 billion in 2016 and later completed an IPO in 2021, transactions associated with Abrahams' tenure.
- Tim Vanderhook, CEO and Co-Founder of Viant, welcomed Abrahams as an independent director and cited his experience in scaling businesses and strategic M&A.
Connected Companies & Entities
7 Entities mapped“Viant Technology Inc., a leader in CTV and AI-powered programmatic advertising,announced the appointment of Craig Abrahams to its board of d...”
“Craig Abrahams was previously a co-founder of Caesars Interactive Entertainment, a digital gaming business subsidiary of Caesars Entertainme...”
“While at Caesars, he orchestrated the acquisition of Playtika, a leading mobile gaming company....”
“Earlier in his career, Craig held strategic planning and investment banking roles at The Walt Disney Company and Bear, Stearns & Co....”
“Author: Business Wire...”
“MarTech Series is a leading publishing platform that provides daily updates on marketing technology news, in-depth interviews with industry ...”
“As part of the iTech Series network, it acts as a "Brand to Demand" partner....”
Ontology Mapping & Concepts
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Viant Technology Appoints Craig Abrahams to Board of Directors
Irvine-based Viant Technology Inc., a leader in CTV and AI-powered programmatic advertising, has announced the appointment of Craig Abrahams to its board of directors.
Viant Co-Founders Discuss AI-Driven Media Buying; Company Named Digiday Technology Awards Finalist; New VP of Sales Appointed
Viant co-founders Tim and Chris Vanderhook argue that AI-driven media buying must optimize for human attention. Viant was selected as a finalist in the Best Buy-Side Programmatic Platform at the 2026 Digiday Technology Awards. Viant welcomes Steve Kurtz as Vice President, Sales, joining from The Trade Desk.
State of Streaming Adds Viant Technology Profile
Viant Technology is an independent, people-based advertising platform and demand-side platform (DSP) headquartered in Irvine, California. Founded in 1999, the company operates the Adelphic DSP and focuses on programmatic Connected TV (CTV) and household-level targeting. Viant was delisted from NASDAQ and went private in 2024. The company positions itself around identity-driven, household-level ad targeting within CTV environments and describes its product footprint as programmatic, CTV, and identity solutions.
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