Observed Signal · Aug 19, 2026 · Market Signal · Source: Viant · Impact: 3.5/5
Viant Technology Appoints Craig Abrahams to Board of Directors
Irvine-based Viant Technology Inc., a leader in CTV and AI-powered programmatic advertising, has announced the appointment of Craig Abrahams to its board of directors.
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Viant Appoints Craig Abrahams to Board
Viant Technology Inc. has appointed Craig Abrahams to its board of directors, effective August 10, 2026. Viant, described in the release as a leader in CTV and AI-powered programmatic advertising, said Abrahams will serve as an independent director. Abrahams previously co-founded Caesars Interactive Entertainment, led Playtika as President and CFO through its growth and eventual $4.4 billion sale (2016) and IPO (2021), and held earlier roles at The Walt Disney Company and Bear, Stearns & Co. Viant CEO and co-founder Tim Vanderhook highlighted Abrahams’ experience in scaling businesses and M&A as valuable for Viant’s next growth phase.
State of Streaming Adds Viant Technology Profile
Viant Technology is an independent, people-based advertising platform and demand-side platform (DSP) headquartered in Irvine, California. Founded in 1999, the company operates the Adelphic DSP and focuses on programmatic Connected TV (CTV) and household-level targeting. Viant was delisted from NASDAQ and went private in 2024. The company positions itself around identity-driven, household-level ad targeting within CTV environments and describes its product footprint as programmatic, CTV, and identity solutions.
Viant Co-Founders Discuss AI-Driven Media Buying; Company Named Digiday Technology Awards Finalist; New VP of Sales Appointed
Viant co-founders Tim and Chris Vanderhook argue that AI-driven media buying must optimize for human attention. Viant was selected as a finalist in the Best Buy-Side Programmatic Platform at the 2026 Digiday Technology Awards. Viant welcomes Steve Kurtz as Vice President, Sales, joining from The Trade Desk.
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