Observed Signal · Jul 13, 2026 · Partnership / Customer Case Study · Source: https://martechseries.com/feed/ · Impact: 2/5 · Sentiment: Positive
Vensure Consolidates Data After Nearly 100 Acquisitions with ZoomInfo
ZoomInfo reported that Vensure, a fast-growing U.S. professional employer organization that completed nearly 100 acquisitions, uses ZoomInfo to consolidate and continuously enrich firmographic and contact data from acquired systems into a single trusted source. The consolidation replaced a sprawl of disconnected CRMs and manual data cleanup, returning selling time to reps, improving marketing list quality, and turning operations from a bottleneck into an enabler. Vensure says the clean, connected data foundation lets it move faster to win clients and is exploring AI-powered insights to coach reps and align sales and marketing as it continues to acquire.
Customer case study showing how a MarTech data provider (ZoomInfo) helps a high-acquisition enterprise (Vensure) consolidate CRM and contact data; relevant to MarTech practitioners integrating post‑M&A data but not industry-shifting.
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Key Takeaways & Evidence Grounding
- Vensure completed nearly 100 acquisitions over a few years.
- Vensure uses ZoomInfo to consolidate and continuously enrich firmographic and contact data inherited from acquisitions into a single trusted source.
- ZoomInfo is described in the article as an "all-in-one AI GTM platform."
- Vensure is a professional employer organization operating in the United States.
- The article was published on 2026-07-13.
Connected Companies & Entities
4 Entities mapped“ZoomInfo, the all-in-one AI GTM platform, has reported that Vensure, one of the fastest-growing professional employer organizations in the U...”
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Ontology Mapping & Concepts
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Xactly Improves Account Scoring with ZoomInfo
Xactly rebuilt its account-scoring model using ZoomInfo data and saw the majority of its pipeline and wins concentrate in top-scored accounts. In the first quarter after deployment, 77% of Xactly’s marketing-qualified leads came from accounts scored A or B; those accounts accounted for 78% of opportunities and 86% of wins. Xactly combined ZoomInfo’s advanced account intelligence with its own customer and prospect data, grading roughly 245,000 prospect accounts into A–D tiers. ZoomInfo’s customer success team assisted in building and operating the model. Xactly is expanding ZoomInfo usage across marketing and sales and uses ZoomInfo data in its broader AI strategy under a governance framework.
ZoomInfo Tops Forrester's B2B Marketing Data Rankings
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AK Operations Boosts Qualified Deals 600% with ZoomInfo
ZoomInfo reported that AK Operations, a fractional sales and marketing firm based in St. Louis, achieved a 600% lift in qualified deals for clients within six months after replacing legacy CRM lists with ZoomInfo data. AK Operations says it also saw a 300% increase in booked meetings and 150% more closed deals. The firm validates list quality by A/B testing client CRM lists against ZoomInfo-built lists, and credits verified emails, firmographic/title precision, and website visitor identification for improved engagement and conversion. One client reportedly had $1.4M in proposals within 60 days and closed over $3M sourced from ZoomInfo prior to subscription renewal. The story appears as a Business Wire release published on MarTech Series on August 18, 2026.
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