Observed Signal · Jun 30, 2026 · Product Launch · Source: Meedia · Impact: 2/5 · Sentiment: Positive
Valensina expands Spor+ with new cherry electrolyte
Valensina, the Mönchengladbach-based juice maker, is expanding its Spor+ functional electrolyte drink line with a fourth flavour called “Spor+ Reload Kirsche,” due in stores in August. The sugar- and calorie-free formula contains electrolytes plus a vitamin complex (niacin, biotin, pantothenic acid, B2 and C), the company says. Bayern Munich footballer Joshua Kimmich is acting as testimonial and product co-developer. Valensina plans a multi-channel marketing push including broadcast placements around Bayern matches on Sky and DAZN, advertising in Kicker and One Football, DOOH, social, PR, advertorials, events (partnering with Padel City) and retail-media activations at point-of-sale.
Brand product launch with a multi-channel marketing plan (broadcast, streaming, DOOH and retail media) is relevant to media buyers and retail-media operations but not industry-shifting.
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Key Takeaways & Evidence Grounding
- Valensina launched the Spor+ sub-range of functional electrolyte drinks in February 2026.
- Valensina will add a fourth flavour, 'Spor+ Reload Kirsche', which is due in stores in August 2026.
- The 'Spor+ Reload Kirsche' formula is calorie- and sugar-free and includes a vitamin complex (niacin, biotin, pantothenic acid, vitamin B2 and vitamin C), according to Valensina GmbH.
- Bayern footballer Joshua Kimmich serves as testimonial and product co-developer for the Spor+ range.
- Marketing for Spor+ will run across Sky, DAZN, Kicker, One Football, DOOH, social media, PR, advertorials, events (Padel City) and retail media (digital steelen, instore radio, petrol-station screens).
Connected Companies & Entities
6 Entities mapped“Advertising for Spor+ will be placed on Sky, DAZN and 'Kicker'....”
“Advertising for Spor+ will be placed on Sky, DAZN and 'Kicker'....”
“Valensina declined to name its media agency when asked by MEEDIA (on request from MEEDIA)....”
“Advertising for Spor+ will be placed on Sky, DAZN and 'Kicker'....”
Related Market Signals & Shifts
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