Observed Signal · Aug 13, 2026 · Product Launch · Source: https://martechseries.com/feed/ · Impact: 2/5 · Sentiment: Positive
Market Research & Consumer Panel Market: UserTesting Launches Advanced Targeting Integrating User Interviews
UserTesting announced Advanced Targeting, a new capability that integrates the User Interviews participant network directly into the UserTesting platform. The integration — the first major product step after UserTesting’s acquisition of User Interviews — enables research teams to recruit verified B2B professionals, niche audiences, and hard-to-reach specialists from a single workflow. The network backing the feature includes 3.2 million professionals across 140 industries and the unified participant ecosystem will provide access to over seven million participants across 34 countries. Advanced Targeting supports unmoderated tests, interaction tests, live conversations, and surveys, and is available as an Early Access offering through September 30, 2026.
Product integration expands research participant access and simplifies workflows for enterprise research teams, improving recruiting for niche B2B and specialized audiences, but does not represent a major platform-level policy or industry-wide shift.
Key Takeaways & Evidence Grounding
- UserTesting launched a capability called Advanced Targeting that integrates the User Interviews participant network into the UserTesting platform.
- The release is the first major product integration following UserTesting’s acquisition of User Interviews.
- The network backing Advanced Targeting includes 3.2 million professionals across 140 industries and the combined participant ecosystem will provide access to over seven million participants across 34 countries.
- Advanced Targeting supports unmoderated tests, interaction tests, live conversations, and surveys.
- Advanced Targeting is available as an Early Access offering through September 30, 2026.
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