Observed Signal · Apr 19, 2024 · Technical Release · Source: Quo Vadis News · Impact: 2/5 · Sentiment: Neutral
Use Case Webinar with Permutive (May 2)
Quo Vadis hosts its third use-case webinar in its identity series, featuring Permutive CEO and founder Joe Root on May 2 at 11 AM ET. The session follows earlier talks with Travis Clinger (LiveRamp) and Mathieu Roche (ID5), and centers on how to achieve audience targeting without third-party cookies. The discussion introduces a three-curve framework comparing data scale and accuracy: Curve 1 uses third-party cookies, Curve 2 replaces them with new identity alternatives, and Curve 3 envisions future first-party identity approaches. The talk addresses privacy-preserving identity trends, publisher risk from cookie deprecation in Chrome, and the implications for DSPs and SSPs. It references The Trade Desk’s earnings and broader industry shifts toward higher-utility identity signals, emphasizing the ongoing evolution of identity graphs and consent mechanisms. A standard disclaimer notes the content is informational and not investment advice.
Discussion of identity and cookie deprecation; not major platform policy or earnings event.
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Key Takeaways & Evidence Grounding
- Permutive CEO Joe Root will lead the May 2 webinar in the identity series.
- The session is the third use-case webinar in Quo Vadis's identity series, following talks with Travis Clinger (LiveRamp) and Mathieu Roche (ID5).
- The webinar presents a three-curve model: Curve 1 uses third-party cookies; Curve 2 replaces them with new identity alternatives; Curve 3 envisions future first-party identity approaches.
- Publishers face risk from cookie deprecation in Chrome, with reports of roughly 30% declines in publisher CPMs.
- The discussion cites The Trade Desk earnings and broader industry shifts toward privacy-preserving identity signals.
Connected Companies & Entities
4 Entities mappedRelated Market Signals & Shifts
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