Observed Signal · Jan 18, 2019 · Acquisition · Source: OnlineMarketing.de · Impact: 4/5 · Sentiment: Positive
Urban Airship acquires Accengage, expands Europe presence
Urban Airship, a leader in Digital-Customer-Engagement, is acquiring Accengage, the largest provider of mobile CRM and push notifications in Continental Europe, to form the world's largest Mobile-Customer-Engagement company in the enterprise segment. The deal unites their solutions for apps, websites, SMS, email, and mobile wallets, expanding cross-channel capabilities across regions. Existing and new customers benefit from expanded technology and resources, plus European engagement expertise. Accengage staff will transfer to Urban Airship, with Patrick Mareuil, CEO and co-founder of Accengage, becoming Managing Director EMEA from Paris to lead the European business. Urban Airship will extend the Accengage platform while teams work toward a unified platform that combines strengths from both companies. Post-close, the combined group will deliver up to 90 billion notifications per month, up from 2.4 trillion messages delivered historically. Notable customers include Adidas, Vodafone, Zeit Online, BBC, Caesars Entertainment, Lidl, Zalando, Orange, Sephora Europe, and Air France.
Major consolidation in the AdTech/MarTech space; cross-regional expansion and platform integration
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Key Takeaways & Evidence Grounding
- Urban Airship acquires Accengage
- Combined entity becomes the largest Mobile-Customer-Engagement company worldwide
- Patrick Mareuil becomes Managing Director EMEA from Paris
- Post-merger monthly notifications reach 90 billion
- Accengage customers added include Lidl, Zalando, Orange, Sephora Europe, Air France
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