Observed Signal · Apr 14, 2026 · Hiring · Source: https://martechseries.com/feed/ · Impact: 2/5 · Sentiment: Positive
Uniform Hires Veterans to Accelerate Growth
Uniform, a composable digital experience management vendor, appointed Gary Roberts as Board Director and Jason Crea as VP of Growth to strengthen leadership during a planned global expansion. Roberts brings decades of senior advisory and scaling experience and will support strategic planning, go-to-market execution, and operational scaling. Crea, formerly Chief Revenue Officer at Cherwell Software and a senior leader at Sitecore, will lead commercial expansion, customer acquisition and partner channels. CEO Lars Petersen said the hires will help Uniform accelerate growth, expand its ecosystem, and advance its composable digital experience platform, which has venture backing and ongoing enterprise momentum.
Company-level leadership hires at a MarTech vendor strengthen go-to-market and scaling capabilities, supporting product expansion and partner/customer activity, but do not materially shift the broader AdTech industry landscape.
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Key Takeaways & Evidence Grounding
- Uniform appointed Gary Roberts as Board Director.
- Uniform appointed Jason Crea as Vice President of Growth.
- Jason Crea previously served as Chief Revenue Officer at Cherwell Software and held senior leadership roles at Sitecore.
- Gary Roberts will advise on strategic planning, go-to-market execution, and operational scaling.
- Uniform is positioning its composable digital experience platform for global enterprise expansion and has significant venture backing.
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3 Entities mappedRelated Market Signals & Shifts
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Unifyr Hires Holger Schneider as CPO to Boost Growth
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Usercentrics expands US business with new COO and CPTO
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