Observed Signal · Jul 8, 2026 · Campaign Launch · Source: The Drum · Impact: 1/5 · Sentiment: Positive
Twix launches 'Double Act' ventriloquist ad
Twix has released 'Double Act', a 90-second spot built around one puppeteer operating two ventriloquist dummies lip-syncing Nelly and Kelly Rowland’s 'Dilemma'. The film, directed by Dougal Wilson and created by adam&eve\TBWA for Mars Wrigley, emphasises practical stagecraft over post-production or interactive tech. The ad will be cut into 20-, 15- and 6-second edits for broadcast, online and social, with a TikTok push inviting user duets. The campaign is rolling out across more than 20 markets, starting in the US in July followed by UK and EU rollouts, supported by paid, earned, shared and owned media. Credits include production company Blink, editor Final Cut, VFX by Untold Studios and colour grading by CompanyThree.
Creative campaign release from a major consumer brand and global agency; notable for creative approach but limited industry impact beyond production and creative trends.
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Key Takeaways & Evidence Grounding
- Twix released a new ad titled 'Double Act' featuring a ventriloquist performing two dummies lip-syncing 'Dilemma'.
- The spot was created by agency adam&eve\TBWA and directed by Dougal Wilson.
- Client is Mars Wrigley; the campaign platform continues Twix’s 'Two is more than one' platform (since 2021).
- The 90-second film will be edited into 20-, 15- and 6-second versions for broadcast, online and social, with a TikTok duet activation.
- Production credits include Blink (production), Final Cut (editing), Untold Studios (VFX), CompanyThree (colour grading) and Publicis (media).
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2 Entities mappedRelated Market Signals & Shifts
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Twix Releases 'Double Act' Ventriloquist Ad
Twix has launched 'Double Act', a global campaign film from adam&eve\TBWA and director Dougal Wilson that foregrounds a vaudeville-style pairing of handcrafted ventriloquist puppets built by Blink. The 90-second, mostly in-camera film — developed from more than 80 script ideas and shot in a one-day shoot in a South London ballroom featuring talent Max Fulham — will run with 20-, 15- and 6-second edits across broadcast, online and social in more than 20 markets including the U.S. and U.K. The work continues Mars’s 'Two Is More Than One' repositioning (following the award-winning 'Cars' spot and recent 2025 activations) and intentionally avoided generative AI, using only minimal compositing for safety elements like fireworks. The rollout leans on creators and influencers to drive user-generated 'double act' content.
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