Observed Signal · Jan 10, 2023 · Technical Release · Source: OnlineMarketing.de · Impact: 4/5 · Sentiment: Neutral
Twitter Working on Creator Payments via Stripe
Twitter is reportedly developing a feature called Twitter Coins that would let users purchase coins via Stripe and tip creators directly on the platform. The concept mirrors tipping tools such as Meta’s Stars and Gifts on Facebook/Instagram and YouTube’s Super Thanks. Reverse-engineering expert Jane Manchun Wong uncovered the code and shared screenshots, indicating a dedicated Coins menu and a Stripe-based purchase flow. Creators would reportedly receive cash payments in return for tips, though exact economics are not disclosed. Stripe is noted as the payment partner, with historical ties to Twitter’s CEO Elon Musk, who previously supported PayPal. The feature is not yet officially available, and a rollout is considered likely given Twitter’s tendency to ship features soon after discovery. The report frames Twitter Coins as part of a broader trend toward on-platform creator monetization and direct audience support.
Major platform feature in development with potential impact on the creator monetization ecosystem.
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Key Takeaways & Evidence Grounding
- Twitter is developing Twitter Coins to allow users to tip creators on the platform.
- Coins can be purchased by users through Stripe via a dedicated purchase flow.
- Reverse engineering expert Jane Manchun Wong discovered the feature in the app code and shared screenshots.
- Stripe's involvement is linked to Elon Musk's prior financial support from PayPal co-founder.
- Twitter Coins is not officially available yet, but a rollout is likely.
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Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Threads tests Gems to honor valuable posts daily
Threads is testing a new feature called Gems, which awards up to 25 outstanding conversations daily with a visible diamond badge. The selection is algorithm-based, focusing on originality, timeliness, and authentic discussion, regardless of follower count. Posts or direct replies qualify, but reposts and content cross-posted from Instagram are excluded. The feature is currently limited to public US-based accounts of users aged 18 and older, though the badges are visible globally, including in Germany. Recipients get a notification and can share the badge. Users can hide the label if desired. Initial hints appeared in August via app researcher Alessandro Paluzzi. Threads aims to encourage original and engaging content, with no negative impact on reach for non-recipients.
Meta Bans TikTok Ads on Its Platforms in Multiple Regions
Meta has banned advertising for TikTok on its platforms (Instagram, Facebook, WhatsApp) in several countries, including the USA, Japan, Vietnam, Canada, Egypt, Indonesia, and Thailand. This action, confirmed by Meta spokesperson Chris Sgro, prevents both ByteDance and third-party advertisers from promoting TikTok within Meta's ecosystem. The ban is seen as a competitive move amidst escalating rivalry between Meta, ByteDance, and YouTube. It may also be linked to Meta's recent $16.7 billion settlement with US states over youth safety, which includes conditions that require competitors like TikTok and YouTube to implement similar protective measures, suggesting a strategic pressure tactic to ensure they share the cost and responsibility of child safety initiatives.
Xbox Launches TV & Film Division; Meta Tests Link Restrictions
This AdExchanger news roundup covers three major stories. Xbox has unveiled a new TV and film division named XP, led by Kayleen Walters, to explore monetization opportunities including formalizing sponsorships and brand partnerships. Separately, Meta is testing Meta One, a subscription bundle, and has begun charging non-subscribed business pages for including more than two external links in posts, with news pages currently exempt. Additionally, the article discusses the trend of mid-sized independent agencies merging into hybrid holding companies, citing Wpromote's acquisition of Giant Spoon, Chemistry's acquisition of Colossus, and Acadia's purchase of Crush, as competitive pressures from larger groups like Omnicom-IPG and Publicis intensify.
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