Observed Signal · Mar 3, 2023 · Product Launch · Source: Trending Topics · Impact: 2/5 · Sentiment: Neutral
Twitter Blue Launches in Austria and 21 Further European Markets
Twitter is rolling out its paid subscription service Twitter Blue to Austria and 21 other smaller European markets, following earlier availability in large markets such as the US, UK, Germany, France, Italy and Spain. The premium tier costs €11 per month via smartphone apps and €8 per month on the web, or €84 per year. Subscribers get features including tweet editing, 4,000-character tweets, videos up to 60 minutes, bookmark folders, and a verified blue checkmark after account review. Business accounts receive gold checkmarks and government organizations gray ones. Twitter also promises Blue subscribers will see half as much advertising, but that feature is not yet implemented. The expansion comes as Twitter looks to diversify revenue after advertiser losses following Elon Musk's acquisition. Snapchat and Meta have also introduced or announced paid premium accounts.
Twitter Blue expansion to 22 smaller European markets is a minor product rollout; it reflects social platforms diversifying into subscriptions but has limited immediate impact on the core AdTech industry.
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Key Takeaways & Evidence Grounding
- Twitter Blue launched in Austria and 21 other smaller European markets, including the Netherlands, Poland, Ireland, Belgium, Sweden and Greece.
- The price is €11 per month on mobile apps, €8 per month on the web, or €84 for an annual subscription.
- Subscribers receive a blue verification checkmark only after an account review; corporate accounts get gold checkmarks and government accounts gray ones.
- Included features are tweet editing within 30 minutes, up to 4,000 characters, videos up to 60 minutes, bookmark folders and customizable app icons.
- The promised 50% reduction in advertising for Blue subscribers has not yet been implemented.
Connected Companies & Entities
2 Entities mapped“Snapchat+ is cited as an existing example of paid premium accounts in social media....”
“Mark Zuckerberg announced paid premium accounts for Facebook and Instagram, each including a blue checkmark....”
Ontology Mapping & Concepts
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
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