Observed Signal · Jan 9, 2023 · Technical Release · Source: OnlineMarketing.de · Impact: 4/5 · Sentiment: Positive
Twitter Adds Bookmark Button for Tweets
Twitter is preparing to simplify bookmarking by introducing a dedicated Bookmark Button that lets users save tweets directly from tweet details, reducing steps compared with the current share menu. The feature was previewed by Twitter designer Andrea Conway in a post dated January 6, 2023, and Elon Musk confirmed the rollout, with the Bookmark Button reportedly arriving within the coming week. Musk also teased a broader UI overhaul including swipe-based navigation to switch between the Home Timeline, chronological view, and trend- or topic-based views, with the Bookmark Button described as the de facto 'Silent Like.' The article notes that, despite ongoing platform changes under Musk's ownership, Twitter remains active, even as Mastodon experiences fluctuating engagement, with weekly active users reported by The Guardian as 1.8 million in early January (down from 2.5 million).
Technical Release on a major platform (Twitter).
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Key Takeaways & Evidence Grounding
- Twitter to roll out a Bookmark Button to save tweets directly from tweet details (previewed by Andrea Conway on Jan 6, 2023).
- Elon Musk confirmed the feature and said a new navigation UI would arrive within the week.
- Bookmark Button described as the de facto 'Silent Like' by Musk.
- Rollout planned for the coming week after official previews.
- Mastodon weekly active users dropped to 1.8 million in early January, down from 2.5 million (per Guardian reporting).
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Related Market Signals & Shifts
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SPUR launches AI content tracking standard, invites OpenAI, Google to board
A coalition of media organizations including the Guardian, Financial Times, BBC, Sky, and the AP has released a new standard for tracking how AI tools use publishers' content. The Standards for Publisher Usage Rights (SPUR) initiative published its content telemetry standard on October 2, 2026. The standard creates a process to track and report when content is retrieved, grounded, cited, presented, and engaged with by AI tools, and report usage back to publishers. SPUR has invited OpenAI, Anthropic, Google, Meta, and Microsoft to join its new AI Licensing Advisory Board to help shape implementation. The board aims to ensure tracking rules work for both publishers and AI companies. SPUR is also developing agent tooling for AI companies to adopt the standard, supporting transparent reporting and licensing. Pilot programs with tech and AI companies are planned.
Publishers Frustrated by Opaque AI Licensing Deals; Google Zero Debate
At the Digiday Publishing Summit, publishers expressed frustration over opaque AI licensing deals with companies like Google and Meta, noting varied and non-disclosed contract terms. They discussed the 'Google Zero' phenomenon, accepting that search traffic will continue to decline and focusing on monetizing AI visibility and direct audiences. Publishers are testing strategies like optimizing content for AI, using Google Search Console data to measure AI Overview impressions, and forming direct audience strategies. The summit highlighted the challenges of rebuilding sustainable, traffic-independent businesses amidst the shift to AI-driven discovery.
Google Launches Ad Detection Tool for Chrome Ad Load Assessment
Google has introduced four experimental metrics within the Chrome User Experience Report (CrUX) to quantify ad overload and its impact on user experience: ad count, ad density, ad weight by network usage, and ad weight by CPU usage. These metrics offer objective data on the number of ads in the viewport, screen coverage, bandwidth, and processing power, aiding advertisers and publishers in better evaluating ad opportunities and making informed product decisions. The metrics are accessible via the CrUX API, CrUX History API, and CrUX Vis, with future availability on CrUX BigQuery. No benchmarks or thresholds are set, and Google seeks community feedback through a Google Group. Independent ad platforms, including DV360 and Google Ads, will receive equal data access with Google's own ad businesses, ensuring no preferential treatment. Announced by Chrome developer advocates Barry Pollard and Alex Cone, the initiative has support from WPP, The Guardian, Mediavine, Index Exchange, and Adelaide. This move coincides with Google's antitrust challenges and the impact of AI Overviews on publisher traffic.
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