Observed Signal · Dec 13, 2023 · Technical Release · Source: OnlineMarketing.de · Impact: 2/5 · Sentiment: Neutral
Twitch Adds Two-Feed Discovery: Clips and Live Channels
OnlineMarketing.de reports Twitch has updated its Discovery Feed experiment by adding a new 'Feed' tab that lets users switch between two feeds: 'Live Channels' and 'Clips'. The two-feed setup follows the August 2023 discovery experiment and aims to improve feed personalization and the live experience. Clips appear in a TikTok-style feed, while Live Channels occupy the other, enabling users to browse short-form clips or discover live streams with a simple toggle. Twitch notes Clip Editor support allows vertical videos and direct sharing to TikTok. The rollout is limited to a small group this week, with broader rollouts expected. The update is part of a broader push to mix short-form content with live content and supports features like Stories. Twitch cites 35 million daily users and 7 million streamers online monthly; in Germany, 2022 saw over 1.7 billion hours streamed.
Moderate impact feature update to Twitch Discovery feeds; potential effects on creator/content discovery
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Key Takeaways & Evidence Grounding
- Twitch added a new Discovery Feed with a second 'Feed' tab to browse 'Live Channels' and 'Clips'.
- The rollout targets a small group of users this week.
- Clips can be vertical and edited in Clip Editor, with direct sharing to TikTok.
- Twitch reports 35 million daily users and 7 million streamers per month; in Germany 2022 hours exceeded 1.7 billion.
- The update follows the August 2023 Discovery Feed experiment and aims to improve feed personalization.
Connected Companies & Entities
2 Entities mappedRelated Market Signals & Shifts
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