Observed Signal · Apr 14, 2025 · Technical Release · Source: Marketecture · Impact: 2/5 · Sentiment: Neutral
TV Squared: Converged TV Measurement
This MarketectureTV interview discusses TV Squared’s measurement and attribution platform for converged TV advertising. Jo Kinsella (President) and Blair Robertson (CTO) describe how the platform measures reach and frequency across linear TV, connected TV (CTV), and addressable media, and how it attributes performance across a range of outcomes. The conversation with Mike Shields provides insights into cross-channel TV measurement capabilities and the role of attribution in optimizing TV ad campaigns. The content notes that the video is paywalled for MarketectureTV subscribers and the interview was recorded in May 2022.
Industry-relevant discussion of a TV measurement/attribution platform; not a major platform release or funding event.
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Key Takeaways & Evidence Grounding
- TV Squared provides a measurement and attribution platform for converged TV advertising.
- The platform measures reach and frequency across linear TV, CTV, and addressable media.
- The platform attributes performance against a range of outcomes.
- Interviewer: Mike Shields; Interviewees: Jo Kinsella (President) and Blair Robertson (CTO) of TV Squared.
- Recorded: May 2022; MarketectureTV video is paywalled.
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Recent verified developments and strategic activity across this market segment.
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