Observed Signal · Jan 10, 2023 · Industry Trend · Source: OnlineMarketing.de · Impact: 2/5 · Sentiment: Neutral
Trend Jobs 2023: In-Demand Careers in Germany
OnlineMarketing.de summarizes XING’s 2023 job-market outlook for Germany, highlighting active job seekers as a result of ongoing skill shortages. Four trends emerge: (1) job changers seeking better conditions and cultural fit; (2) simplified applications via WhatsApp and other social channels; (3) a shift toward a more attractive leadership culture to win talent; (4) Job Crafting as a method to tailor work to personal needs. The piece notes a high level of worker mobility and outlines the growing importance of work–life balance, including increased interest in part-time or four-day-week options (HDI survey: 48% of full-time employees). McKinsey reports that 28% of employees plan to resign in the coming months. A four-day-week study is cited as yielding an 8% revenue lift for participating firms. The article also mentions a Digital Bash – HR event dated 26 January 2023 as a context for ongoing HR trends.
Broad career market trends and workforce demand insights affecting the AdTech/MarTech ecosystem indirectly
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Key Takeaways & Evidence Grounding
- XING identifies four job trends for 2023 in Germany, including Job Crafting.
- HDI survey: 48% of full-time workers consider part-time work or a four-day week.
- Four-day week study reports an 8% revenue lift for companies implementing it.
- McKinsey: 28% of employees plan to resign in coming months.
- Digital Bash – HR event announced for January 26, 2023.
Connected Companies & Entities
4 Entities mappedOntology Mapping & Concepts
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