Observed Signal · Jul 26, 2026 · Ranking Publication · Source: Horizont · Impact: 2/5 · Sentiment: Neutral
Top Print Advertisers: Where Print Budgets Still Sleep
HORIZONT published an exclusive Advision ranking identifying the Top 30 newspaper and magazine advertisers and highlighting which industries still hold significant print advertising budgets. The article notes that magazine ad revenues have fallen for years and newspapers recently also declined. It points to sectors such as pharmaceuticals, travel and supermarkets as sources of remaining print ad spend and includes a visual note that Klosterfrau is investing substantial money in magazine advertising. The piece is authored by Marco Saal and was published on 2026-07-26.
The exclusive Advision ranking reveals which advertisers still allocate budgets to print—useful for publishers, agencies and media buyers—but it does not represent an industry-shifting policy or platform change.
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Key Takeaways & Evidence Grounding
- HORIZONT exclusively published an Advision ranking of the Top 30 newspaper and magazine advertisers.
- The article states that print advertising revenues for magazines have been declining for years and newspapers recently also lost revenue.
- Sectors called out as still holding significant print ad budgets include pharmaceuticals (medicines), travel, and supermarkets.
- The article shows that Klosterfrau invests substantial money in magazine advertising.
Connected Companies & Entities
4 Entities mapped“das Advision-Ranking der Top 30 Zeitungs- und Zeitschriften-Werbespender, das HORIZONT exklusiv veröffentlicht....”
“Wo noch Budgets für Anzeigenwerbung schlummern, zeigt das Advision-Ranking der Top 30 Zeitungs- und Zeitschriften-Werbespender....”
“© dfv Mediengruppe...”
“IMAGO / Horst Galuschka...”
Ontology Mapping & Concepts
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