Observed Signal · Jan 31, 2023 · Analysis · Source: CMSWire · Impact: 2/5 · Sentiment: Neutral
Top Challenges Facing CMOs in 2023
This CMSWire article examines the major challenges marketing leaders face, including economic uncertainty, privacy regulations, the decline of third-party data, and pressure to prove ROI. It cites Salesforce's State of Marketing report, which found 75% of marketers still rely partly on third-party data while 68% have a defined first-party data strategy. A Gartner report identifies shifting customer behaviors and disruptive market dynamics as key 2023 trends. Executives from Fetch, Model N, Boxed Water Is Better, RAIN Group, and Tru Earth offer advice on focusing marketing channels, investing in AI/ML, improving measurement, and maintaining differentiation. The article concludes that embracing AI, omnichannel experiences, and real-world attribution can help CMOs navigate the challenges and improve ROI.
General trend analysis of CMO challenges covering privacy, first-party data, measurement, and AI; relevant to MarTech/AdTech but contains no breaking news or specific company announcements.
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Key Takeaways & Evidence Grounding
- Salesforce's State of Marketing report found 75% of marketers rely at least in part on third-party data.
- 68% of marketers say they have a fully defined strategy to shift toward first-party data.
- 91% of CMOs say they must continually innovate to remain competitive.
- Gartner's report, published December 5, 2022, identifies top trends impacting CMOs in 2023.
- Marketing ROI/attribution is cited by marketers as the No. 2 challenge in Salesforce's report.
Connected Companies & Entities
3 Entities mapped“According to Salesforce's recent State of Marketing report, in spite of the postponement of deadlines to phase out third-party cookies, mark...”
“A recent Gartner report indicated that there are several issues that CMOs will face in 2023, including challenges related to customer behavi...”
“Birk Cooper, CMO at Fetch, a rewards app, told CMSWire that to compete in an increasingly competitive market, brands must tap into platforms...”
Ontology Mapping & Concepts
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
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