Observed Signal · Jan 25, 2018 · Industry Trend Report · Source: OnlineMarketing.de · Impact: 2/5 · Sentiment: Neutral
Top 10 Trends in Digital Advertising
Marin Software published Top 10 Trends in Digital Advertising for 2018, based on data from the Marin Advertising Index. The post synthesizes findings from Marin’s data to outline how the digital advertising landscape is evolving and offers guidance for implementation. The ten trends highlighted are: Google + Facebook 'Eat the World'; Audience Targeting Takes the Stage; Press Play on Video Advertising; The (Amazon) Empire Strikes Back; The 'Next Big Thing' in Ad Tech; Changing Channels on Attribution; Offline Measurement Gets Connected; The Supreme Court of Privacy; Is Ad Blocking an Immovable Object?; Messenger Ads: There’s an App for That. A German-language summary appears on OnlineMarketing.de with a link to the full English Marin Software post. The article emphasizes shifts across search, social, video, attribution, privacy, and messaging formats and positions Marin’s index as a data-driven guide for marketers.
Overview of 2018 digital advertising trends based on Marin Advertising Index; not platform-specific or high-impact
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Key Takeaways & Evidence Grounding
- Marin Software published Top 10 Trends in Digital Advertising for 2018 based on the Marin Advertising Index.
- The ten trends include Google + Facebook 'Eat the World'; Audience Targeting Takes the Stage; Press Play on Video Advertising; The (Amazon) Empire Strikes Back; The 'Next Big Thing' in Ad Tech; Changing Channels on Attribution; Offline Measurement Gets Connected; The Supreme Court of Privacy; Is Ad Blocking an Immovable Object?; Messenger Ads: There’s an App for That.
- OnlineMarketing.de published a German-language summary and linked to the full Marin Software post.
- Marin Advertising Index data underpins the trends presented by Marin Software.
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