Observed Signal · Oct 13, 2025 · Partnership · Source: VideoWeek · Impact: 3/5 · Sentiment: Positive
Titan OS Secures UK Tubi Sales Partnership
Titan OS announced an exclusive UK sales partnership with Tubi, granting Titan OS exclusive access to Tubi’s ad inventory in the United Kingdom. The deal covers pre-roll and mid-roll video ads on Tubi’s video-on-demand service, with Titan OS acting as the exclusive sales partner for Tubi’s UK CTV inventory across all devices. Titan will leverage its in-house sales team and supply-side platforms to run campaigns on Tubi, and the two companies will collaborate on data innovation using data from Tubi and Titan OS’s connected TVs from Philips and JVC. Ross Appleton, GM UK at Tubi, described the collaboration as combining Tubi’s content with Titan OS’s data and sales capabilities to deliver highly addressable advertising. Titan OS launched at the start of last year as an independent European CTV OS; Tubi arrived in the UK in 2024 and reportedly reaches over 100 million monthly active users in the US. The alliance aims to accelerate scale in Europe’s growing CTV ad market.
Exclusive UK sales partnership in CTV ad inventory with data collaboration; strengthens scale in a growing European ad market.
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Key Takeaways & Evidence Grounding
- Titan OS announces exclusive UK sales partnership with Tubi for ad inventory.
- Partnership covers pre-roll and mid-roll inventory on Tubi’s VOD in the UK.
- Titan OS becomes exclusive sales partner for Tubi’s UK VOD across all CTV platforms.
- Titan OS will use its in-house sales team and SSP relationships to run campaigns on Tubi.
- Tubi is Fox Corp-owned; launched in the UK in 2024; reportedly over 100 million MAU in the US.
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Titan OS, MediaTek partner to embed Titan Channels
Titan Operating System S.L. (Titan OS) announced a strategic partnership with MediaTek Inc. to embed Titan Channels across MediaTek-powered TV platforms. Announced at the Annual Advertising Summit alongside Cannes Lions on June 25, 2026, the integration will allow OEMs using MediaTek platforms to activate Titan Channels as a standalone app, place it in the favourite apps row, and provide access via a dedicated remote-control button. The move is intended to accelerate distribution of free ad-supported streaming TV (FAST) content across a fragmented European TV market, expand Titan Channels’ reach to millions of devices annually, and support monetisation for manufacturers, content partners and advertisers. The article includes quotes from Jacinto Roca (Titan OS) and Cody Huang (MediaTek) and notes Titan OS showcased a programmatic Homepage Spotlight advertising solution as part of its Cannes presentation.
Equativ and Titan OS Launch Programmatic CTV Homescreen Ads
Equativ has expanded its partnership with Titan OS to introduce a programmatic advertising solution for CTV homescreens across selected core markets in Europe and Latin America. Through the Equativ platform, advertisers will gain access to video ad placements on TV start screens, including full-screen video formats. The companies say this is the first programmatically bookable solution of its kind in those regions. The placements can be combined with Titan OS first-party data for targeting. The initiative builds on the firms' 2025 strategic partnership. Titan OS, launched in early 2024, reportedly reaches 30 million European households and is already deployed on Philips CTVs; Sony and JVC are named as ecosystem partners/cooperation partners.
Titan OS brings MTV Katsomo to smart TVs in Finland
Titan OS has launched MTV Katsomo on its smart TV platform in Finland, expanding its streaming content offering in the Nordic region.
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