Observed Signal · Nov 7, 2023 · Policy Update · Source: OnlineMarketing.de · Impact: 4/5 · Sentiment: Neutral
TikTok Ends Creator Fund; Creators to Creativity Program
TikTok has announced that its Creator Fund will end on December 16, 2023, after originally pledging to pay $1 billion to creators over three years beginning in 2020. The Verge reported the closure, with TikTok not disclosing whether the promised $1 billion was ever fully paid. The move means creators in the United States, United Kingdom, France, and Germany will no longer monetize content through the fund, while creators in Italy and Spain will still have access. Eligible creators can switch to TikTok’s Creativity Program, described as an updated version of the Creator Fund. To qualify, participants must be 18 or older, meet follower and video-view benchmarks, and produce high-quality original videos longer than one minute. The article notes that many creators already find monetization options on TikTok less compelling compared with alternatives on YouTube and Meta’s new monetization tools. The piece also highlights ongoing discussions about creator monetization across platforms.
Policy update from major platform (TikTok) affecting creator monetization in multiple markets.
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Key Takeaways & Evidence Grounding
- TikTok announced the Creator Fund would end on December 16, 2023.
- TikTok had pledged to pay $1 billion to creators over three years starting in 2020.
- The Verge reported the closure; TikTok did not disclose whether the $1B was fully paid.
- Monetization via the Creator Fund is unavailable in the US, UK, France, and Germany; Italy and Spain still have access.
- Creators can switch to the Creativity Program, which requires 18+, follower and video-view benchmarks, and videos longer than one minute.
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