Observed Signal · Oct 26, 2026 · Policy Update · Source: onlinemarketing.de · Impact: 3/5 · Sentiment: Positive
Threads Tests Collaborative Posts for Creators
Threads is reportedly developing a Collaborative Posts feature, allowing creators to co-create posts with others and expand their reach by sharing the post with both audiences. The feature is currently in development and was spotted by app researcher Alessandro Paluzzi and tech reviewer digital Dive. Users would be able to invite collaborators via the post creator's three-dot menu; collaborators must accept the invitation. Once accepted, the post would be shown to followers of all involved creators. The number of possible collaborators is not yet confirmed, but the test CTA shows 'Invite collaborator,' suggesting one, though LinkedIn and Instagram allow up to five co-authors. No official launch date has been announced, but Threads, which now surpasses X in monthly active users, may roll it out soon to support creator growth.
This feature development impacts creator marketing and brand collaboration on Threads, a growing ad-supported social platform, though it is still unconfirmed and in testing.
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Key Takeaways & Evidence Grounding
- Threads is developing a Collaborative Posts feature allowing creators to co-author posts.
- The feature was discovered by app researcher Alessandro Paluzzi and tech reviewer digital Dive.
- The test shows an 'Invite collaborator' CTA, but the exact number of collaborators is unknown.
- Threads has surpassed X in monthly active users with over 500 million monthly actives.
- No official launch date has been announced yet.
Connected Companies & Entities
3 Entities mapped“Instagram already offers Co-Author Posts for Feed Posts and Reels.”
“Meta's Threads platform is developing a Collaborative Posts feature.”
“LinkedIn has introduced Collaborative Posts with up to 5 co-authors.”
Ontology Mapping & Concepts
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Threads Tests Substack Newsletter Integration for Creators
Threads is testing a new feature that would allow creators to link their Substack newsletters to their profiles. The discovery was made by app researcher Alessandro Paluzzi, who found an option for 'Newsletter – Substack' under the 'Featured' section in profile settings. This move would enable writers to gain new readers via Threads, while the platform benefits from more engaging content and discussions. The feature is still in testing, and it's unclear if it will offer full functionality like previews or analytics. This integration is part of a broader trend of social platforms strengthening ties with newsletter and podcast creators.
Threads Tests 'Buddy Lists' Private Sharing Feature
Threads is reportedly testing a new 'Buddy Lists' feature that would let users create personal contact lists and share posts only with those selected people, similar to Instagram's Close Friends. App researcher Alessandro Paluzzi shared the discovery on Threads. The change could encourage more private, spontaneous sharing among smaller circles, but it may also reduce public reach and raise usability or privacy considerations. Meta or Threads have not announced an official rollout date or confirmation.
Threads Posts Can Be Shared Directly to LinkedIn
Meta’s Threads is testing new cross-posting features that allow some creators to share Threads posts directly to LinkedIn and to share Instagram Reels replies on Threads. App researcher Radu Oncescu reported the features being available to early testers; Meta has not officially confirmed these specific cross-posting tests. Threads, which has over 400 million monthly users and recently expanded advertising availability in key markets, continues to roll out creator-focused tools (stickers, music clips, desktop DMs) and is also testing Meta AI integration within the app. If broadly rolled out, cross-posting to LinkedIn could help creators reach a different, business-oriented audience from their Threads activity.
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