Observed Signal · Feb 28, 2024 · Technical Release · Source: OnlineMarketing.de · Impact: 4/5 · Sentiment: Neutral
Threads Overtakes X in App Downloads
According to Appfigures data cited by TechCrunch's Sarah Perez, Threads has outpaced X in global app downloads since late 2023, including a December 2023 European launch; Threads generated more downloads on iOS (over three times that of X) and on Android (about double). The pattern persisted through January, and by February 25, 2024 Appfigures recorded Threads downloads of 342,228 on iOS and 486,803 on Google Play, versus X's 112,625 on iOS and 225,408 on Google Play. Meta CEO Mark Zuckerberg has said Threads now has about 130 million monthly active users, while X has at times claimed over 540 million users, though concrete active-user figures are not published. The article discusses whether Threads could become a long-term alternative to X as more users join and potential advertising options emerge. It also notes recent features such as cross-posting from Facebook to Threads and a Save posts option as part of ongoing platform competition.
Technical Release on a major platform with significant industry implications; includes MAU data and performance comparison.
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Key Takeaways & Evidence Grounding
- Appfigures data show Threads downloads globally surpass X on iOS (over 3x) and Android (about 2x) by end of Dec 2023, with a December 2023 European launch.
- On Feb 25, 2024, Appfigures reported Threads downloads: iOS 342,228; Google Play 486,803; X: iOS 112,625; Google Play 225,408.
- Meta CEO Mark Zuckerberg says Threads has 130 million MAU; X has at times claimed over 540 million users, but concrete numbers are not published.
- The article notes Threads could become a long-term alternative to X and mentions features like cross-posting from Facebook to Threads and a Save posts option.
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