Observed Signal · Feb 2, 2024 · Earnings Report · Source: OnlineMarketing.de · Impact: 4/5 · Sentiment: Positive
Threads hits 130M MAU
Meta's quarterly earnings report confirms Threads has 130 million monthly active users (MAU), up 30 million from the previous quarter, signaling steady growth since a July 2023 launch. The piece notes Threads reached 40 million users within 24 hours of launch and surpassed 100 million shortly after. Quiver Quantitative places Threads total users at 160 million, with Appfigures data corroborating its popularity. For Meta's broader family of apps, the report shows daily users across Facebook, Instagram, and WhatsApp at 3.19 billion and MAU at 3.98 billion, up versus the prior quarter (MAU up by about 2 billion). Meta CEO Mark Zuckerberg called this growth evident in Threads’ ongoing user adoption.
Earnings Report from Major Platform with MAU milestone and cross-platform growth.
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Key Takeaways & Evidence Grounding
- Threads monthly active users reached 130 million, up 30 million QoQ.
- Threads launched July 2023; 40 million users within 24 hours; later >100 million.
- Quiver Quantitative estimates total Threads users at 160 million.
- Across all Meta platforms, daily users total 3.19 billion and MAU 3.98 billion.
- Meta CEO Mark Zuckerberg described steady growth for Threads.
Connected Companies & Entities
2 Entities mappedRelated Market Signals & Shifts
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