Observed Signal · Apr 10, 2025 · Technical Release · Source: OnlineMarketing.de · Impact: 4/5 · Sentiment: Neutral
Threads Adds X Creator Import Feature
Meta's Threads is testing a beta feature that lets US users import their X (formerly Twitter) creator connections into Threads. The transfer is powered by an X data archive: users download their archive, unpack it, extract the following.js file, and upload it to Threads.net to mirror their following list and social graph. The feature was highlighted by Radu Oncescu and is currently rolling out in a limited US beta. Meta’s documentation notes a possible wait of up to three days for X data. Meta frames the move as a way to reduce platform-switching friction and to preserve existing relationships as users consider moving away from X; it also underscores Threads’ ongoing effort to develop its own creator ecosystem. Critics cite concerns about X’s governance and the broader debate around content quality. The piece also cites Buffer’s analysis suggesting Threads can outperform X in engagement for active accounts, framing this feature as part of Meta’s strategy to bolster cross-platform connectivity.
Technical Release from major platform enabling cross-platform creator import
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Key Takeaways & Evidence Grounding
- Meta rolled out a beta in the US enabling imports of X creators to Threads via the Threads data transfer feature.
- The transfer uses the X data archive; users download their archive, unpack it, extract following.js, and upload to Threads.net.
- The beta rollout is limited to early US users as of the report date.
- Meta notes a possible three-day wait time for X data in its instructions.
- Buffer analysis cited in the article suggests Threads can have higher engagement than X for active accounts.
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