Observed Signal · Jul 16, 2026 · Podcast · Source: persoenlich.com News · Impact: 2/5 · Sentiment: Positive
Thjnk's Lukas Amgwerd on Mourinho Ochsner Sport Spot
Lukas Amgwerd, Creative Director and member of management at Thjnk, discusses the agency's Ochsner Sport campaign featuring José Mourinho in a new episode of the ADC podcast. The article profiles Amgwerd's career transition from banking to advertising, his background (born 1991, started in advertising at Wirz, later Jung von Matt, joined Thjnk in 2019), and lists clients he works with including Ochsner Sport, Swiss, Migros, Sunrise and UBS. The piece is published by persönlich Verlags AG and forms part of a 50-episode ADC Switzerland anniversary podcast series supported by Migros Supermarkt AG.
Industry profile of an agency creative and a consumer-facing campaign featuring a high-profile testimonial; relevant to Swiss advertising and creative community but not strategically shifting for global AdTech.
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Key Takeaways & Evidence Grounding
- Article published on 2026-07-16.
- Thjnk creative director Lukas Amgwerd is credited as co-responsible for the Ochsner Sport campaign featuring José Mourinho.
- Amgwerd began in advertising at Wirz as a text intern, worked at Jung von Matt from March 2017, and joined Thjnk in February 2019.
- Clients mentioned that Amgwerd services include Ochsner Sport, Swiss, Migros, Sunrise and UBS.
- The interview appears as part of the ADC Switzerland anniversary podcast series, produced with support from Migros Supermarkt AG and published by persönlich Verlags AG.
Connected Companies & Entities
6 Entities mapped“He started ten years ago as a text intern at Wirz, where he was trained to junior copywriter....”
“From March 2017 he worked as junior copywriter and copywriter for Jung von Matt....”
“Besides Ochsner Sport and Swiss, he also manages clients like Migros....”
“He also manages clients like Sunrise....”
“He also manages clients like UBS....”
Ontology Mapping & Concepts
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Ochsner Sport World Cup Campaign Featuring José Mourinho
Swiss retailer Ochsner Sport launched a nationwide World Cup advertising campaign starring football manager José Mourinho. The campaign, whose central claim is “Done Playing Nice,” includes a campaign film led by Mourinho’s spoken address, social formats, and large-format outdoor placements such as a construction-site wall at Zurich Hauptbahnhof. The article is an interview with Marco Greco and Lukas Amgwerd, who explain creative choices—using Mourinho for his provocative, motivating persona—and describe editorial planning for timely, reactive headlines during the tournament. A Swiss superfan, Luca Loutenbach, appears in a cameo. The publisher is persoenlich.com. The article was published on 2026-06-02.
Pablo Schencke: Agency Journey and ADC Triumph
Pablo Schencke, Executive Creative Director (ECD) and Partner at Thjnk Zürich, is profiled in a persönlich.com feature tied to a new episode of the '50 Jahre ADC' podcast. The piece highlights Thjnk Zürich’s award success at this year’s ADC with the 'Ortsschilder' campaign and traces Schencke’s international advertising career — born in Chile, studies in Chile and the USA, creative roles at agencies including Leo Burnett (Chile), 180 Grados, Jung von Matt/9 (Hamburg), and later roles in Switzerland at Spillmann/Felser/Leo Burnett, Jung von Matt Limmat, Publicis and Thjnk Zürich. The podcast series celebrating ADC Switzerland’s anniversary is produced by persönlich Verlag with support from Migros Supermarkt AG and is available on the publisher’s site and major podcast platforms like Spotify and Apple Podcasts. Credits list Matthias Ackeret (moderation), Corinne Lüthi (production) and Christian Beck (distribution).
Alexander Jaggy: 'I Don't Feel Industry Envy'
Alexander Jaggy, co-founder and Creative Director of Thjnk Zürich, is the subject of a profile and ADC podcast episode published by persoenlich.com on 2026-06-10. The piece reviews Jaggy’s career across agencies including BBDO, GGK, Springer & Jacoby and Jung von Matt, his role in building Jung von Matt Limmat, and his co-founding of Thjnk Zürich with Andrea Bison. The article notes Thjnk Zürich’s client roster (Migros, Swiss, Edelweiss, Ochsner Sport, Post) and highlights Jaggy’s industry recognition (named 'Werber des Jahres' in 2014) and jury service at festivals such as Cannes Lions and the New York Festival. The interview is part of the ADC Switzerland '50 Jahre ADC' podcast series (supported by Migros Supermarkt AG); the episode is moderated by Matthias Ackeret with production by Corinne Lüthi and distribution by Christian Beck.
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