Observed Signal · Nov 10, 2026 · Product Launch · Source: Dynata · Impact: 3/5
The score you’re not measuring (but your respondents are)
Dynata, a global data and survey company, announced its RISE (Recognizing Innovation in Survey Engagement) score, a new metric designed to quantify the respondent experience in surveys. The score is based on four key variables—conversion rate, abandonment rate, survey length, and screener length—which together account for roughly three-quarters of the score. Dynata positions RISE as a tool to help researchers identify and improve survey design to reduce respondent friction, improve data quality, and protect panel supply. The company also announced an upcoming webinar on November 17, 2026, to discuss RISE in more detail.
Dynata's RISE score addresses a critical gap in survey research by quantifying respondent experience, which directly impacts data quality and panel sustainability. This positions Dynata as a thought leader in improving survey design and could influence industry standards.
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Key Takeaways & Evidence Grounding
- Dynata introduces RISE (Recognizing Innovation in Survey Engagement), a survey-level score measuring respondent experience.
- Four variables—conversion rate, abandonment rate, survey length, and screener length—drive roughly 75% of the RISE score.
- RISE is separate from data-quality and fraud controls, focusing solely on the respondent experience.
- Dynata will host a webinar titled 'What Top-Performing Survey Experiences Have in Common' on November 17, 2026 at 11:00 AM ET.
- The article was published on November 10, 2026, authored by Brittany Grant, Director of Product Marketing at Dynata.
Connected Companies & Entities
“Dynata is the company introducing the RISE score and promoting it through a blog article and upcoming webinar.”
Ontology Mapping & Concepts
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