Observed Signal · Oct 22, 2026 · Market Signal · Source: Broadsign · Impact: 2/5
The Race to Omnichannel Retail Media: 3 Takeaways from DMEXCO
Broadsign published a new blog post titled 'The Race to Omnichannel Retail Media: 3 Takeaways from DMEXCO' on October 22, 2026, featuring insights from Jan Reiners, Sales Director EMEA at Broadsign, and Moritz Zaudtke, Director of Retail Media at Mirakl.
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What DMEXCO 2026 tells us about the next phase of retail media
Retail media was everywhere at DMEXCO this year. That in itself is hardly surprising. What was more useful was hearing where retailers, technology providers and advertisers are focusing their attention now that the market is maturing. A lot of the conversations came back to the same practical issues: In-store was a particularly interesting part of
Beyond the screen: How brands can reach consumers in the physical world
New blog post published on November 2, 2026, discussing how brands can reach consumers in the physical world through digital out-of-home advertising.
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