Observed Signal · Oct 27, 2026 · Market Signal · Source: IQM · Impact: 2/5
The Next Political Ad Platform Won’t Look Like a Platform
By Matthew Dybwad, Chief Revenue Officer, IQM. Before this election is over, somebody is going to tell political buyers to finish strong. I suspect they’ve...
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Partners, Not Pitches: How Adtech Can Support Agencies in the Midterms’ Final Two Weeks
By Kenny Day, SVP Head of Political at IQM With the midterms around the corner, media agencies are in their fourth quarter, literally and metaphorically....
IQM Blog Adds Two New Political Advertising Articles
The IQM blog has added two new articles: 'Burn-In, Balanced: Frequency Capping for a High-Stakes Election Cycle' (September 14, 2026) and '10 Days to the First Early Voting: What Agencies Need to Know' (September 8, 2026). Both are in the Political category.
IQM Blog Updates: New Posts on AI in Pharma, X Programmatic Inventory, and Political Advertising
IQM's blog has added four new posts, including 'Using Data and AI to Put the Patient First: What We Heard at Fierce Pharma 2026', 'X Programmatic Inventory Is Back in the IQM DSP, Just in Time for Midterms', 'Burn-In, Balanced: Frequency Capping for a High-Stakes Election Cycle', and '10 Days to the First Early Voting: What Agencies Need to Know'.
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