Observed Signal · Oct 20, 2026 · Market Signal · Source: IQM · Impact: 2/5
Partners, Not Pitches: How Adtech Can Support Agencies in the Midterms’ Final Two Weeks
By Kenny Day, SVP Head of Political at IQM With the midterms around the corner, media agencies are in their fourth quarter, literally and metaphorically....
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IQM Blog Updates: New Posts on AI in Pharma, X Programmatic Inventory, and Political Advertising
IQM's blog has added four new posts, including 'Using Data and AI to Put the Patient First: What We Heard at Fierce Pharma 2026', 'X Programmatic Inventory Is Back in the IQM DSP, Just in Time for Midterms', 'Burn-In, Balanced: Frequency Capping for a High-Stakes Election Cycle', and '10 Days to the First Early Voting: What Agencies Need to Know'.
IQM Blog Adds Two New Political Advertising Articles
The IQM blog has added two new articles: 'Burn-In, Balanced: Frequency Capping for a High-Stakes Election Cycle' (September 14, 2026) and '10 Days to the First Early Voting: What Agencies Need to Know' (September 8, 2026). Both are in the Political category.
Mediasense, Consultancies Brace for Busy Second Half
Digiday's Media Buying Briefing reports that consultancies that run agency review processes are preparing for increased activity in the second half of 2026 after a wave of account moves in H1. The article names consultancies — including Abintus, ID Comms, Mediasense, Flock Associates, Mercer Island Group and Ebiquity — as firms often hired to orchestrate prolonged media and creative partner reviews. It also notes that large advertiser activity (with Coca-Cola mentioned as potentially in play) could drive more review work. The briefing is part of Digiday+’s weekly Media Buying Briefing for industry subscribers and highlights the importance for agencies of knowing the main consultancy players if they want to be considered for pitches.
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