Observed Signal · Sep 21, 2026 · Market Signal · Source: IQM · Impact: 3/5
IQM Blog Updates: New Posts on AI in Pharma, X Programmatic Inventory, and Political Advertising
IQM's blog has added four new posts, including 'Using Data and AI to Put the Patient First: What We Heard at Fierce Pharma 2026', 'X Programmatic Inventory Is Back in the IQM DSP, Just in Time for Midterms', 'Burn-In, Balanced: Frequency Capping for a High-Stakes Election Cycle', and '10 Days to the First Early Voting: What Agencies Need to Know'.
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IQM Blog Adds Two New Political Advertising Articles
The IQM blog has added two new articles: 'Burn-In, Balanced: Frequency Capping for a High-Stakes Election Cycle' (September 14, 2026) and '10 Days to the First Early Voting: What Agencies Need to Know' (September 8, 2026). Both are in the Political category.
Hightouch launches new blog posts: 'The RampID Illusion' and 'A practical blueprint for turning AI into marketing impact'
New blog posts added: 'The RampID Illusion: 50%+ of US ad spend activates without the ID that’s supposed to protect your data' (Sep 9) and 'A practical blueprint for turning AI into marketing impact' (Sep 9), a collaboration with Snowflake.
IQM Launches AI-Powered Custom Voter Audiences
IQM Advertising Corporation announced the launch of Custom Voter Audiences, an AI-based audience-planning product for political advertisers. The solution uses multi-sourced, verified voter files and a natural-language AI interface that lets advertisers describe the voters they want to reach; the system generates activatable, hyper-precise audiences segmented by geography, partisan lean, demographics, interests, turnout propensity and issue affinity. The product is led by Vai Gupta (Chief Product Officer) and Sanjay Vaghela (Chief Technology Officer) and is rolling out across IQM’s network of political advertisers. IQM will measure performance via audience match rates against verified voter files, time-to-activation, campaign budget efficiency, and usability rates.
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