Observed Signal · Oct 12, 2021 · Ranking · Source: OnlineMarketing.de · Impact: 2/5 · Sentiment: Positive
The Most Family-Friendly Companies of 2021
Kununu, in collaboration with Freundin, evaluated 1,400 German companies to identify the most family-friendly workplaces. Eligible firms needed at least 50 kununu reviews, with at least one posted since January 2021, and an overall score of at least 3.5, plus at least 3.3 in family-related categories (out of 5). The analysis emphasized work atmosphere, social benefits, work-life balance, pay, equality, flexible hours, childcare, and corporate pension schemes. Around 600 companies earned a place in the final ranking across industries. The top overall performers were Mister A.T.Z. GmbH (4.89), sum.cumo GmbH (4.87), and BleckmannSchulze GmbH (4.86). The study also highlights sector leaders in IT, consulting, health, and retail, noting that large brands like Google do not always dominate. The article argues that family-friendliness boosts employee satisfaction and productivity, creating a win-win for staff and employers.
Ranking of family-friendly workplaces; relevance to talent, retention, and HR practices in the AdTech/MarTech ecosystem
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Key Takeaways & Evidence Grounding
- 1,400 German companies were evaluated by kununu and Freundin for the ranking.
- Top overall: Mister A.T.Z. GmbH (4.89), sum.cumo GmbH (4.87), BleckmannSchulze GmbH (4.86).
- Top IT firms: aubex GmbH (4.85), slashwhy GmbH & Co. KG (4.73), eXXcellent Solutions (4.71).
- Criteria included minimum 50 reviews, at least one since Jan 2021, and overall 3.5+ with family category 3.3+.
- Article notes that large brands like Google are not always dominant in the ranking.
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