Observed Signal · Jul 6, 2026 · Partnership · Source: The Drum · Impact: 1/5 · Sentiment: Positive
The Drum and SAP host AI marketing clinic with Mark Ritson
The Drum and SAP Experience Cloud will host a LinkedIn Live marketing clinic with Doctor Mark Ritson on July 14, 2026 at 15:00 BST. The hour-long session, hosted by The Drum’s Cameron Clarke, will answer live and pre-submitted questions about preparing brands for peak holiday season in the age of AI. Topics include agentic AI, AI-assisted purchasing, personalization, connected customer data, loyalty and stress on marketing systems during holiday peaks. The session will reference SAP Experience Cloud data and SAP research 'Deck the Carts: AI-driven strategies to engage holiday shoppers.' Viewers are invited to sign up and submit questions in advance.
Announcement of a publisher-hosted live event with a MarTech vendor and a marketing thought leader; useful industry education but not strategically or technically transformative.
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Key Takeaways & Evidence Grounding
- The Drum and SAP Experience Cloud will host a LinkedIn Live marketing clinic with Doctor Mark Ritson on July 14, 2026 at 15:00 BST.
- The hour-long session will be hosted by The Drum’s Cameron Clarke and will answer live and pre-submitted audience questions.
- Discussion topics include agentic AI, AI-assisted purchasing, personalization, connected customer data, loyalty and marketing system pressure during holiday seasons.
- SAP Experience Cloud data and SAP research 'Deck the Carts: AI-driven strategies to engage holiday shoppers' will be used to inform the discussion.
- Viewers can sign up to attend and submit questions in advance and will receive a push notification when the event begins.
Connected Companies & Entities
2 Entities mapped“In collaboration with SAP Experience Cloud data, we will also examine how those technologies are influencing marketing activity in peak seas...”
“The Drum and SAP Experience Cloud are pleased to announce a LinkedIn Live marketing clinic with Doctor Mark Ritson on July 14, 2026, at 15:0...”
Ontology Mapping & Concepts
Related Market Signals & Shifts
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