Observed Signal · Nov 12, 2025 · Partnership · Source: ExchangeWire · Impact: 3/5 · Sentiment: Positive
Teads Partners with myTV SUPER for Exclusive CTV Access
Teads announced a new partnership with myTV SUPER to grant advertisers exclusive access to the CTV Homescreen on set-top box devices in Hong Kong. Teads becomes the exclusive reseller of the CTV Homescreen Canvas placement (video and display formats) and will also access non-exclusive in-stream video inventory, expanding premium media activation. The Homescreen is described as the first touchpoint in the viewing journey, enabling reach to engaged, co-viewing audiences in high-attention living room moments. MyTV SUPER, Hong Kong’s leading OTT/CTV platform, reports 2.7 million monthly active users and strong reach among families and higher-income consumers. The collaboration is presented as a way to connect premium brands with premium audiences in Hong Kong, with executives highlighting potential synergies and the scale of myTV SUPER’s audience (over ten million registered users).
Exclusive Homescreen partnership expanding premium CTV footprint and inventory in Hong Kong; notable development for APAC ad tech ecosystem.
Track Teads Signals & Market Shifts in Real-Time
Polaris7 autonomous intelligence agents track regulatory filings, primary sources, executive changes, and deal flow 24/7. Create your free Explorer workspace to monitor these entities.
Key Takeaways & Evidence Grounding
- Teads will be the exclusive reseller of the CTV Homescreen Canvas placement (video & display formats) on myTV SUPER.
- Teads will also access in-stream video inventory on a non-exclusive basis.
- myTV SUPER has 2.7 million monthly active users and is described as Hong Kong’s leading OTT/CTV platform.
- The Homescreen is the first touchpoint in the viewing journey on set-top box devices, enabling access to engaged, co-viewing audiences.
- myTV SUPER has over ten million registered users.
Connected Companies & Entities
2 Entities mappedRelated Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Teads Teams Up with Google TV to Boost Global CTV Ads
Teads has formed a strategic partnership with Google TV to expand access to connected TV (CTV) HomeScreen ad inventory globally, with particular emphasis on accelerating availability across Asia-Pacific markets. The collaboration makes Google TV Masthead HomeScreen placements available via Teads, offering advertisers a prominent, high-attention placement on Google TV devices. Teads will combine its media buying and Teads Studio creative capabilities — including 3D HomeScreen creative formats — to optimise large-format, interactive HomeScreen campaigns. Teads reports more than 4,000 CTV HomeScreen campaigns since 2023, HomeScreen inventory reaching 500m+ unique devices, and cites client campaigns (e.g., Michelin) that drove measurable brand lifts.
Teads Partners with TiVo Ads to Expand CTV Inventory
Teads announced a strategic partnership with TiVo Ads (part of Xperi Inc.) to integrate TiVo HomeScreen inventory into the Teads ecosystem across the United States, Canada and the United Kingdom. The deal makes TiVo Ads’ high-impact HomeScreen masthead placements available in Teads Ad Manager, enabling advertisers to activate TiVo inventory alongside other omnichannel CTV placements through a unified, AI-powered workflow. The partnership also grants access to Teads’ CTV measurement and targeting capabilities — including attention measurement, CTV performance measurement, and household-graph targeting — and TiVo inventory is available for self-serve and managed activation immediately.
Teads and Samsung Ads Revolutionize CTV Advertising in SEA
Teads has partnered with Samsung Ads to bring connected TV (CTV) homescreen display and video advertising to multiple Asia-Pacific markets including Malaysia, the Philippines, Thailand, Vietnam, Hong Kong, Taiwan and Indonesia. Under the agreement Teads will act as the exclusive local reseller in Malaysia, the Philippines, Thailand, Vietnam, Hong Kong and Taiwan for 2026–2027; Indonesia will be non‑exclusive, and Samsung Ads will continue to handle Singapore directly. The offering leverages Samsung Smart TV signals (TV model, screen size, newly activated devices, ISP) to enable smart targeting, and supports both video and display creatives with booking options such as rotational placements and roadblocks with 100% Share of Voice. Company executives from both firms framed the deal as an expansion of CTV inventory and targeting capabilities for brands in premium home environments.
Track Real-Time Market Signals & Shifts
Set up custom watchlists to receive automated, evidence-grounded executive digests whenever material signals or shifts occur across your tracked landscape.