Observed Signal · Jan 31, 2022 · Market Research & Intelligence · Source: OnlineMarketing.de · Impact: 2/5 · Sentiment: Negative
Talent Shortage Slows Digitalization in German Firms
A Udacity study conducted with Ipsos across more than 2,000 leaders and over 4,000 employees in Germany, France, the UK, and the USA finds that talent shortages are stalling digitalization in companies, with Germany showing particularly strong impact. The results show 59% of employers report mid- to large-scale effects from a lack of qualified staff, and the main bottleneck is stagnating internal digitization caused by insufficient employee acceptance and engagement (50%). While many employers have training initiatives, 80% rate them as at least moderately successful, but only 45% of employees with access are satisfied with the offerings. The study also notes that 40% of leaders say high staff turnover hinders reaching digital goals. Both employers and employees agree on the need for effective talent development, with younger workers especially expecting employer-funded training (69% of 18–29-year-olds in Germany).
Industry-relevant study highlighting talent development and digitalization challenges; moderate impact on AdTech/MarTech landscapes.
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Key Takeaways & Evidence Grounding
- Udacity and Ipsos conducted a survey of >2,000 leaders and >4,000 employees across Germany, France, the UK, and the USA.
- 59% of employers report mid- to large-scale impact from a lack of qualified staff, with Germany being higher than average.
- 50% blame insufficient employee acceptance/engagement for slow internal digitization.
- 80% of employers offering training rate initiatives as at least moderately successful; 45% of employees with access are satisfied.
- 69% of 18–29-year-olds in Germany expect employer-paid training.
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