Observed Signal · Aug 24, 2026 · Program Announcement · Source: persoenlich.com News · Impact: 2/5 · Sentiment: Positive
Swiss Agencies: Attracting Talent Starts Internally
An article published by Leading Swiss Agencies (LSA) argues Swiss advertising and communications agencies must focus on internal change to become more attractive employers and retain talent. The LSA working group 'Employer Brand & Talent' — including Raphael Bühler (Bühler & Bühler), Beat Krebs (Omnicom Media Switzerland), Manuel Siciliano (Dentsu) and Raul Serrat (Serviceplan Suisse) — examined how agencies can improve employer attractiveness and how to develop young talent already inside the industry. The group concluded that answers begin with structural internal measures rather than external campaigns. They developed two initiatives: an impulse seminar compiling agency best practices to be shared with LSA members, and a leadership course for mid-level and senior staff to improve coaching, feedback, delegation and career-development conversations. The article stresses clear career paths, genuine work–life recovery, and management development as prerequisites for talent retention.
Practical industry initiative addressing talent retention and leadership capability at agencies; relevant to Swiss agency market but not a major platform, policy or global technology change.
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Key Takeaways & Evidence Grounding
- LSA (Leading Swiss Agencies) convened a working group on employer branding and talent development in 2026.
- Working group members named in the article: Raphael Bühler (Bühler & Bühler), Beat Krebs (Omnicom Media Switzerland), Manuel Siciliano (Dentsu), Raul Serrat (Serviceplan Suisse).
- The group developed two formats: an impulse seminar on employer attractiveness and a leadership course for mid-level and senior employees.
- Best-practice examples from agencies will be prepared and made available to all LSA members.
Connected Companies & Entities
1 Entity mapped“The article names Manuel Siciliano (Dentsu) as a member of the LSA working group 'Employer Brand & Talent'....”
Ontology Mapping & Concepts
Related Market Signals & Shifts
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Adveritas Joins Leading Swiss Agencies
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ADC: Strong Year for Swiss Advertising
Coverage of the ADC Creative Days and the Art Directors Club Switzerland's 50th‑anniversary celebrations in Zurich finds a positive mood for the Swiss advertising industry despite structural change and the rise of AI. The awards weekend (including a prize ceremony and gala at EWZ‑Unterwerk Selnau) highlighted fewer entries than historically (336 this year vs. ~1,000 previously) but strong creative quality. Thjnk Zürich was the biggest winner, taking the Grand Prix and three gold cubes (two for the Migros 'Ortsschilder' campaign). The Hiltl film by Stories and Ruf Lanz—largely AI‑generated—won Gold. The article also notes gender imbalance in the ADC jury (16% women) and Young Creatives' demand for board representation. The piece is based on a persoenlich.com podcast episode recorded in Zurich.
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