Observed Signal · Jun 5, 2026 · Study / Research Report · Source: Cord Cutters News · Impact: 2/5 · Sentiment: Neutral
Study: Delaware Is America's Top Binge-Watching State
A March 2026 study by Overnight Glasses, reported by Cord Cutters News, ranks U.S. states by binge-watching using American Time Use Survey viewing hours combined with online search interest for streaming services. Delaware placed first with a final score of 92, averaging 3.08 hours of viewing per day across all adults and 3.82 hours on weekends. Montana and Maine ranked second and third, respectively; Montana showed the highest weekday viewing (3.52 hours average) while Maine showed a large weekend spike (weekend average 4.12 hours, +112.7% vs. weekdays). The report provides a top-10 ranking with per-state metrics (watchers-only averages, weekday/weekend splits, search volumes). Overnight Glasses’ CEO Gidon Sadovsky commented on device usage and eye strain during marathon viewing sessions. The findings highlight regional differences in streaming consumption patterns across platforms like Netflix, Hulu, Disney+, HBO Max and Amazon Prime Video.
Provides regional streaming consumption data relevant to advertisers, CTV/streaming platforms and media planners for scheduling, inventory and audience targeting decisions, but is not an industry-shifting announcement.
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Key Takeaways & Evidence Grounding
- Study authored by Overnight Glasses used American Time Use Survey data plus streaming-related search interest to create a binge-watching score (March 2026 report).
- Delaware ranked #1 with a final score of 92, averaging 3.08 hours/day (all adults) and 3.82 hours/day on weekends.
- Montana ranked #2 with 3.52 hours/day (all adults) and active watchers averaging 4.28 hours/day; Maine ranked #3 with a weekend average of 4.12 hours/day and a +112.7% weekend spike.
- The report lists a top 10: Delaware, Montana, Maine, Rhode Island, New Hampshire, Nebraska, Colorado, Nevada, Oregon, and South Dakota with associated viewing and search metrics.
- Cord Cutters News published the article on June 4, 2026 (page metadata shows 2026-06-05 publication timestamp).
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