Observed Signal · Jul 6, 2026 · Market Study / Data Release · Source: Adzine · Impact: 3/5 · Sentiment: Positive
Study: Affiliate Marketing Gains Importance in Germany
The Affiliate and Partner Marketing Circle (APMC) within the German Bundesverband Digitale Wirtschaft (BVDW) published its first consolidated market data for affiliate and partner marketing in Germany. Based on submissions from 13 affiliate networks and platforms for 2024–2025, the study reports a 2025 investment volume of €932 million (up 8.3% year-over-year) and channel-generated revenues of €18.7 billion (up 12%). The APMC found 228 million online transactions mediated by affiliate partnerships in 2025 and that almost one quarter of assessed online transactions included at least one affiliate touchpoint, while classic last-click models register only 12.4%. Approximately 80% of investments were paid strictly on measurable business success (performance/CPA). The report is the first public output from the newly formed APMC working group inside the BVDW.
Provides quantified, recent market-size and growth metrics for affiliate/partner marketing in Germany, highlights attribution blind spots and the channel's role across the customer journey; useful for advertisers, agencies and platforms but is a geographically focused study based on 13 networks.
Track BVDW Signals & Market Shifts in Real-Time
Polaris7 autonomous intelligence agents track regulatory filings, primary sources, executive changes, and deal flow 24/7. Create your free Explorer workspace to monitor these entities.
Key Takeaways & Evidence Grounding
- APMC (Affiliate and Partner Marketing Circle) published the first consolidated market-data study for affiliate/partner marketing in Germany.
- 2025 investment volume in affiliate and partner marketing in Germany: €932 million (growth of 8.3% vs prior year).
- 2025 channel-attributable revenues: €18.7 billion (up 12% vs prior year).
- In 2025, 228 million online transactions were mediated via affiliate partnerships; nearly 25% of examined online transactions had at least one affiliate touchpoint, but last-click attribution captured only 12.4%.
- About 80% of 2025 investments were compensated solely on concrete business success (performance/CPA); study data came from 13 affiliate networks and platforms.
Connected Companies & Entities
2 Entities mapped“Der Affiliate und Partner Marketing Circle (APMC) im Bundesverband Digitale Wirtschaft (BVDW) hat erstmals eine umfassende Marktzahlenerhebu...”
“EVENT-TIPP ADZINE Live - ADZINE CONNECT Video 2026 am 12. November 2026, 09:30 Uhr...”
Ontology Mapping & Concepts
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Germany Affiliate Marketing 2025: Market Metrics Released
The Affiliate and Partner Marketing Circle (APMC) within the German BVDW published the first consolidated market-data study for affiliate and partner marketing in Germany, based on directly tracked transactions from networks and platforms. Key 2025 figures: €932 million investment volume, €18.7 billion in generated revenue and 228 million transactions. The study reports investment growth of 8.3% and revenue growth of 12.0% versus 2024, higher than overall German advertising and online-retail growth. Attribution analysis shows affiliate is credited by last-click in 12.41% of transactions, while a touchpoint analysis across multiple providers finds involvement in 24.92% of transactions. Reported affiliate ROAS is strong (16:1 in Retail & Travel; 13:1 market-wide). Thirteen German-active networks and platforms contributed data; Amazon Associates was modelled separately. The APMC frames the dataset as a foundation for industry transparency and regulatory engagement.
APMC and APMA Reveal European Affiliate Market Scale
The Affiliate and Partner Marketing Circle (APMC), founded within Germany’s BVDW in 2026, partnered with the UK’s Affiliate & Partner Marketing Association (APMA) to align methodologies and produce comparable national benchmarks for affiliate marketing. Their 2025 market figures show Germany recorded €932 million in industry investment (+8.3% YoY) driving €18.7 billion in revenue (+12% YoY), while the UK saw £1.8 billion in investment (+7.3% YoY) driving £20.7 billion in revenue. The reports also cite tracked transactions (Germany: 228 million; UK: 357 million), strong retail & travel ROI (Germany 16:1; UK 15:1), and evidence that affiliates appear in 24.9% of online transactions despite only registering in 12.4% of last-click configurations. The findings advocate broader partner mixes and commissioning beyond strict last-click CPA models to capture full-funnel value.
German Affiliate Market Study and Product Updates
This July 2026 roundup reports major developments in affiliate marketing: the newly formed Affiliate and Partner Marketing Circle (APMC) at BVDW published the first consolidated German market figures based on data from 13 leading networks; Awin announced a Summer Release including a ScalePost partnership and new discovery intelligence features to measure Zero-Click/AI visibility; Tradedoubler AB rebranded its group name to NYORDA AB and began trading under the ticker NYOR on Nasdaq Stockholm while retaining the Tradedoubler brand operationally; and cashback platform iGraal launched iGraal Play to reward users in Germany, France and Spain for mobile gaming engagement. The article also links to related industry resources and upcoming affiliate events.
Track Real-Time Market Signals & Shifts
Set up custom watchlists to receive automated, evidence-grounded executive digests whenever material signals or shifts occur across your tracked landscape.