Observed Signal · Jun 3, 2026 · Ratings Report · Source: DWDL · Impact: 1/5 · Sentiment: Neutral
Strong "Sing My Song" Season Ends Slightly Weaker
The 13th season of Sing meinen Song on Vox delivered the channel’s strongest audience figures in years, averaging over 11% market share among 14–49 year‑olds and roughly 9% among 14–59 year‑olds, with an average total reach of 1.14 million viewers (highest in five years). However, the final episode dipped below the season’s best levels: it drew about 0.82 million viewers (4.0% overall market share) and 8.6% in the 14–49 demo; a subsequent "Deine Cousine" segment retained 560,000 viewers with lower shares. Competing broadcaster results on June 2 included Sat.1’s Hunting Party finale at weak 14–49 shares (3.0% and 3.4%) with 0.67M/0.73M viewers, Kabel Eins’ Bad Spies at 6.0% (14–49) with 570k viewers, and mixed performances for RTLzwei. Data source: AGF SCOPE / AGF Videoforschung; article by Uwe Mantel published 2026-06-03 on DWDL.de.
Routine TV audience measurements provide channel-level inventory and planning signals but do not materially shift the broader AdTech/MarTech industry.
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Key Takeaways & Evidence Grounding
- Vox's 13th season of "Sing meinen Song" averaged over 11% market share among 14–49 year‑olds.
- Average total reach for the season was 1.14 million viewers, the highest in five years.
- Final episode audience: ~0.82 million viewers, 4.0% overall market share, 8.6% among 14–49 year‑olds.
- Sat.1's "Hunting Party - Die Mörderjagd" finale episodes drew 0.67M and 0.73M viewers with 3.0% and 3.4% market share in 14–49.
- All audience data source: AGF SCOPE / AGF Videoforschung (preliminary weighted data).
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Final TV Ratings: 'Sing meinen Song' Tops 'DSDS' for Young Viewers
DWDL.de published final weighted TV-audience figures (AGF SCOPE 1.9) for the week of April 20–26, 2026. Vox’s music show 'Sing meinen Song' outperformed RTL’s 'Deutschland sucht den Superstar' (DSDS) among the 14–49 target group after final weighting and time-shift adjustments: on April 21 the Vox show added 130,000 viewers (total reach 1.07 million) while DSDS added 80,000 viewers (total reach 1.59 million). In market-share terms, 'Sing meinen Song' recorded a slight increase in 14–49 (+0.1 percentage points) while DSDS fell by 0.2 points to 9.0%. The largest post-weighting reach gain was ZDF’s 'heute-show' (April 24), which added 1.20 million viewers to reach 4.42 million. The article explains that final weighted ratings incorporate time-shifted viewing (three-day DVR window), additional household data from GfK, and since Jan 1, 2024 livestream usage counts, and are published eight days after broadcast.
Sing meinen Song Ratings Drop After Tream Episode
DWDL reports that Vox's Sing meinen Song suffered a marked audience decline for the episode focused on Schlager-rapper Tream. The broadcast on 26 May 2026 drew 690,000 viewers — the lowest reach of the current season — and 240,000 viewers in the 14–49 demo (7.2% market share), below the show's season average of about 12% in that demo. DWDL notes competing programming (Sat.1’s Zweitliga-Relegation) likely explains part of the drop. ProSieben's TV Total performed well in the same slot, while other linear highlights included RTL's Bauer sucht Frau International and the soap GZSZ. All audience figures are cited from AGF SCOPE (AGF Videoforschung).
Vox closes season with slight audience gains
Vox stabilized in the 2025/26 season and recorded a small increase in market share after a weaker 2024/25. The channel overtook rival Sat.1 in most months across both target-group definitions. The recovery was driven by stronger performances from legacy formats: Sing meinen Song achieved its highest market shares in the classic target group in nine years and its best absolute reach since 2021, while Die Höhle der Löwen reversed its ratings decline after format tweaks and the return of Frank Thelen. New spin-offs and extensions from Steffen Henssler and Tim Mälzer had mixed results: some launches underperformed and Mälzer’s reduced presence on Kitchen Impossible hurt that show. Sebastian Lege grew his pull with younger viewers and is moving from ZDF to RTL Deutschland. Vox’s October decision to pause new First Dates production nearly put the licensed format at legal risk, demonstrating programming-savings pitfalls.
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