Observed Signal · Apr 8, 2026 · Company Profile · Source: State of Streaming · Impact: 1/5 · Sentiment: Neutral
State of Streaming Adds Fandango at Home Profile
Fandango at Home is a streaming app and digital movie storefront operated under Fandango/Comcast. Launched as the rebrand of Vudu, the platform offers rental and purchase of on-demand movies with a catalog of more than 200,000 titles. The company lists its headquarters in Los Angeles, CA and records a founding year of 2024. The State of Streaming directory entry links to the service website but notes there is no editorial coverage yet for this publisher profile.
Directory/company profile with limited new information; minor relevance to AdTech beyond platform being a streaming inventory source.
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Key Takeaways & Evidence Grounding
- Fandango at Home is described as a streaming app / digital movie rental and purchase platform.
- Parent companies listed: Fandango and Comcast.
- Headquarters: Los Angeles, CA.
- Founded: 2024.
- Catalog: 200,000+ titles (formerly a Vudu rebrand).
Connected Companies & Entities
3 Entities mappedRelated Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Fandango Drops 'At Home' from Streaming Name
Fandango at Home has officially simplified its name to Fandango in a gradual rebranding across apps, websites, and marketing, while preserving user accounts and libraries. The service traces its roots to Vudu (founded 2004), which Walmart acquired in 2010; Fandango Media purchased Vudu from Walmart in 2020 and later merged FandangoNOW into Vudu. The platform — which offers transactional video‑on‑demand rentals and purchases plus ad‑supported viewing and high‑quality playback across devices — was rebranded as Fandango at Home in early 2024 and has now removed the “at Home” qualifier to create a single Fandango identity. The transition is described as non‑disruptive to content access or accounts and aims to unify the brand across theatrical discovery and at‑home viewing. (Published 2026‑07‑07.)
State of Streaming Adds Vudu Profile
Vudu is a streaming app and digital movie marketplace owned by Fandango (Comcast). Founded in 2004 and headquartered in Santa Clara, California, Vudu offers movie rentals and purchases alongside a growing free ad-supported movie library (AVOD). The publisher page is a directory/profile entry on State of Streaming that lists corporate family links and basic product positioning but contains no editorial coverage or event-specific reporting.
Fandango - Company Directory Entry
This State of Streaming company page lists Fandango as a streaming app (Ticker: VSNT). The page links to related State of Streaming coverage — including a June 2026 article about Ampersand, Fandango, and Kochava making movie theaters a measurable screen for streaming — and offers a free ebook titled "The 2026 Advertiser's Guide to Streaming TV." The page functions as a publisher directory/profile entry and provides a link to Fandango's content/browse page.
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