Observed Signal · Jul 29, 2026 · Partnership · Source: Cord Cutters News · Impact: 2/5 · Sentiment: Positive

Connected TV (CTV) & OTT Market: STARZ and Crunchyroll Launch Prime Video Bundle

Executive Signal Summary

STARZ and Crunchyroll launched a joint subscription bundle available through Prime Video on July 29, 2026. The bundle is priced at $16.99 per month, which the publisher states is over 23% cheaper than subscribing to both services separately. STARZ highlighted access to its premium programming including the Power franchise and several upcoming originals with release dates in July–September 2026. Crunchyroll’s portion includes major anime series such as Dragon Ball, Naruto, Fullmetal Alchemist: Brotherhood, and upcoming August additions. Executives quoted in the announcement include Alison Hoffman (President of STARZ Networks), Terry Li (Chief Product Officer and EVP, Emerging Business, Crunchyroll), and Matt Huntley (Director of U.S. Channels, Prime Video). The bundle is available to sign up for via Prime Video starting the publication date.

Polaris7 AgentPolaris7 Strategic Assessment
High Confidence

A commercial bundling between two streaming services expands subscription packaging and distribution via Prime Video, which matters to streaming monetization and consumer choice but is not industry-shifting.

Key Takeaways & Evidence Grounding

  • STARZ and Crunchyroll launched a joint bundle available through Prime Video.
  • The bundle costs $16.99 per month, described as over 23% savings versus subscribing to both services separately.
  • Publication / availability date: July 29, 2026 (article metadata).
  • STARZ programming in the bundle includes the Power franchise and upcoming titles: Fightland (July 31, 2026), Beast (August 8, 2026), Michael (August 10, 2026), Outlander: Blood of My Blood (September 18, 2026), and S.W.A.T. Exiles (September 25, 2026).
  • Crunchyroll offers anime including Dragon Ball (and Dragon Ball DAIMA), Naruto, Naruto Shippuden, Afro Samurai, Fullmetal Alchemist: Brotherhood, My Hero Academia, Cowboy Bebop, plus new titles arriving in August 2026.
Primary Source Grounding & Direct Attribution
Direct Origin Attribution
Primary Reporting: Cord Cutters NewsPublished: Jul 29, 2026
Original Coverage Title: Starz and Crunchyroll Launch a New Bundle Deal on Prime Video

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