Observed Signal · Sep 6, 2026 · Corporate Update · Source: persoenlich.com News · Impact: 1/5 · Sentiment: Neutral
SRG Moves to Temporary Offices After 64 Years
The SRG's general management has vacated its long-standing headquarters at Giacomettistrasse in Bern, Switzerland. Due to delays in the renovation of the new location at Schwarztorstrasse, the roughly 240 employees are working from temporary offices. The move was originally planned for the end of 2026, but construction has not yet begun, and a new move-in date is expected in spring 2027. The delay is attributed to the building's protected status, requiring coordination between heritage and energy authorities. The SRG expects to reduce structural costs by a single-digit million amount annually by consolidating from three to two locations in Bern.
News about SRG's office relocation is not directly relevant to AdTech/MarTech/Advertising/AI industry.
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Key Takeaways & Evidence Grounding
- SRG's general management vacated its Bern headquarters on August 3, 2026.
- The new location at Schwarztorstrasse is not ready due to a delayed building permit.
- Approximately 240 employees are working from two temporary offices since mid-June.
- Construction start is postponed from August 1 to end of October.
- SRG expects to save a single-digit million amount per year in structural costs by consolidating locations.
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SRG sells RTS tower for CHF 150M
The Swiss public broadcaster SRG has sold its prominent RTS tower in Geneva for 150 million Swiss francs to the Hans‑Wilsdorf‑Stiftung, the foundation that owns Rolex. SRG expects a book profit of roughly 100 million francs in the current financial year from the transaction. RTS will remain the tower's main tenant and continue operations in Geneva, with plans for a new video production centre. The Canton of Geneva initiated the redevelopment; the site is intended to become a hub for media, research and civic initiatives with tenants including Le Temps, Heidi.news and the think‑tank Prospera. Property management will be handled by the newly founded Focus, Fondation La Tour en Communs, while the land remains owned by the Canton of Geneva. SRG says the sale will help finance its transformation programme “Enavant” amid funding pressure from a federal reduction in the media fee.
SRG Cuts 2027 Savings Target to CHF 80M
Swiss public broadcaster SRG has reduced its required 2027 savings from CHF 125 million to CHF 80 million, while preserving an overall CHF 270 million savings target through 2029 after a lowered government media levy. SRG told staff the lower 2027 figure reflects stricter hiring freezes and stabilised commercial revenues. The broadcaster estimates 257–316 full-time positions will be cut by end‑2027, with a further ~300 cuts by 2029, adding to 300 roles cut previously for a total of about 900. The largest single saving (CHF 35.2m) comes from simplifying leadership structures, including optimising real estate and moving the directorate to Bern. SRG will stop airing the UEFA Champions League from the 2027/28 season and exit technical/audiovisual production of certain hockey and UEFA European Cup matches after contracts expire in summer 2027. Union SSM cited SRG balance-sheet strength (CHF 528m equity) and an expected ~CHF 100m book profit from selling the RTS tower, and urged avoiding dismissals through natural attrition and retraining.
SRG Regional Body Demands Full Programming in New Concession
SRG Bern Freiburg Wallis adopted a resolution on 7 May 2026 calling on the Swiss federal government and parliament to ensure the SRG's next broadcasting concession (effective 1 January 2029) allows a comprehensive public-service offering. The regional body rejects proposals to limit SRG's remit to information, culture and education, and insists sport and entertainment must remain part of the constitutional service mandate because they build reach and national cohesion. The resolution also calls for stronger regional anchoring, preservation of language-regional diversity, sufficient financing including inflation adjustments from 2029, and opposes the creation of new supervisory bodies with expanded sanctioning powers beyond the existing ombuds office and the Independent Complaints Authority for Radio and Television (UBI).
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