Observed Signal · Jul 10, 2026 · Industry Recognition · Source: https://martechseries.com/feed/ · Impact: 3/5 · Sentiment: Positive
Sprout Social Named Visionary in Gartner MQ for Social Media
Sprout Social (NASDAQ: SPT) announced it was recognized as a Visionary in Gartner’s inaugural Magic Quadrant for Social Media Management and Listening. The company highlighted its AI-powered Social Intelligence platform and proprietary AI agent, Trellis, as core to turning real-time social signals into actionable business intelligence. Sprout cited integrations such as NewsWhip’s predictive analytics and investments in an updated influencer marketing platform as part of its strategy. The announcement was published via GlobeNewswire on MarTech Series on July 10, 2026.
Gartner's inaugural Magic Quadrant for Social Media Management and Listening establishes vendor positioning in a defined category; recognition increases Sprout Social's visibility with enterprise buyers and signals vendor momentum in AI-driven social intelligence.
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Key Takeaways & Evidence Grounding
- Sprout Social (NASDAQ: SPT) was recognized as a Visionary in Gartner’s inaugural Magic Quadrant for Social Media Management and Listening.
- Gartner’s Magic Quadrant for this category evaluated seven vendors.
- Sprout Social promotes its AI-powered Social Intelligence platform and its proprietary AI agent, Trellis, as central capabilities.
- Sprout Social said it combined Trellis-powered capabilities with NewsWhip’s predictive analytics and a reimagined influencer marketing platform.
- The article was published on MarTech Series via GlobeNewswire on 2026-07-10.
Connected Companies & Entities
6 Entities mapped“Sprout Social (NASDAQ: SPT), the AI-powered Social Intelligence Platform, today announced it has been recognized as a Visionary in the inaug...”
“Sprout Social was recognized as a Visionary in the inaugural Gartner®Magic Quadrant™for Social Media Management and Listening....”
“Author: Globe Newswire...”
“MarTech Series is a leading publishing platform that provides daily updates on marketing technology news......”
“Marketing Technology News: MarTech Interview with Theresa Pham, Head of Product @ Wayvia...”
“As part of the iTech Series network, it acts as a "Brand to Demand" partner....”
Ontology Mapping & Concepts
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Sprout Social Launches AI Social Intelligence Platform, Expands Trellis
Sprout Social (Nasdaq: SPT) announced an AI-powered social intelligence platform and the expansion of its proprietary agentic AI engine, Trellis. The platform integrates Trellis across Sprout products — Publishing, Listening, Smart Inbox and Reporting — and introduces Trellis Studio, which lets organizations build customizable AI workflows. Sprout says Trellis will synthesize real-time social conversations into actionable insights and will be available to all customers in July 2026. The launch, showcased during Sprout’s Breaking Ground event alongside findings from its 2026 Social Intelligence Report, emphasizes predictive media intelligence, full-funnel social optimization, scalable social support, and AI-driven creator/advocate identification. Sprout executives highlighted Trellis’s access to native, real-time social data as a differentiator versus general-purpose models.
Sprinklr Named Leader in 2026 Gartner MQ for Social
Sprinklr announced it was named a Leader in the 2026 Gartner Magic Quadrant for Social Media Management and Listening, ranking furthest on the Completeness of Vision axis and highest on the Ability to Execute axis. The vendor describes itself as an AI-native Unified Customer Experience Management (Unified-CXM) platform that unifies social management and listening, adds AI agents and copilots, and supports planning, publishing, real-time responses, and large-scale social analytics. Sprinklr Chief Product Officer Karthik Suri highlighted social media as a major source of customer signals and emphasized using AI to turn those signals into actionable intelligence for proactive engagement. The article was published July 9, 2026 via Business Wire on MarTech Series.
Sprinklr Crowned Leader in 2026 VoC Platforms by Gartner
Sprinklr has been recognized as a Leader in the 2026 Gartner Magic Quadrant for Voice of the Customer (VoC) Platforms. Sprinklr’s Chief Product Officer Karthik Suri highlighted the company’s AI-native VoC capabilities that unify structured and unstructured, solicited and unsolicited customer signals across channels. The company says it is deepening AI-powered VoC functionality in 2026 with enhancements for richer insights, stronger activation, and more connected customer experience workflows. Announced capabilities include unified VoC that aggregates every type of customer signal, native access to 30+ social and digital channels, AI-driven root-cause analysis with prioritized recommendations, and conversational feedback experiences designed to improve engagement and insight quality. Sprinklr says these features enable teams across care, marketing, research and social to convert insights into actions.
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